Transform your marketing capabilities using Microsoft Copilot's generative AI to understand customers, analyze data, and optimize business processes. Learn to leverage AI-powered insights for customer segmentation, targeting, and personalized engagement across marketing, sales, and customer service functions.



AI-powered Customer Intelligence with Microsoft Copilot Specialization
AI-Powered Marketing With Microsoft Copilot. Learn to transform marketing strategy and customer insights using Microsoft Copilot's AI.

Instructor: Microsoft
Included with
Recommended experience
Recommended experience
What you'll learn
Apply Microsoft Copilot to enhance marketing strategy, customer analysis, and targeting across multiple channels
Leverage AI-powered data preparation, evaluation, and customer segmentation for personalized marketing insights
Integrate Copilot into marketing, sales, and customer service workflows to improve efficiency and effectiveness
Overview
Skills you'll gain
What’s included

Add to your LinkedIn profile
August 2025
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Microsoft

Specialization - 5 course series
What you'll learn
Skills you'll gain
What you'll learn
Skills you'll gain
What you'll learn
Skills you'll gain
What you'll learn
Assess and improve data quality using Copilot's analysis tools
Generate synthetic datasets for various applications, such as model training or privacy preservation
Clean and prepare data for analysis, automating tasks like formatting, deduplication, and standardization
Develop strategies for integrating Copilot into existing data workflows
Skills you'll gain
What you'll learn
Skills you'll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,