Microsoft
AI-powered Customer Intelligence with Microsoft Copilot Specialization
Microsoft

AI-powered Customer Intelligence with Microsoft Copilot Specialization

AI-Powered Marketing With Microsoft Copilot. Learn to transform marketing strategy and customer insights using Microsoft Copilot's AI.

 Microsoft

Instructor: Microsoft

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Apply Microsoft Copilot to enhance marketing strategy, customer analysis, and targeting across multiple channels

  • Leverage AI-powered data preparation, evaluation, and customer segmentation for personalized marketing insights

  • Integrate Copilot into marketing, sales, and customer service workflows to improve efficiency and effectiveness

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

August 2025

49 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Microsoft

Specialization - 5 course series

What you'll learn

Skills you'll gain

Microsoft Copilot, Persona Development, Customer Analysis, Search Engine Optimization, Customer Insights, Target Audience, Marketing Analytics, Report Writing, Prompt Engineering, Data Import/Export, Generative AI Agents, Marketing, Social Media Marketing, Marketing Strategies, and Search Engine Marketing

What you'll learn

Skills you'll gain

Microsoft Copilot, Competitive Analysis, Prompt Engineering, Generative AI, Marketing Channel, Microsoft 365, Customer experience improvement, Performance Reporting, Artificial Intelligence, Marketing Analytics, Marketing Strategies, Customer Retention, Marketing Planning, Marketing Design, Marketing, and Customer Analysis

What you'll learn

Skills you'll gain

Data Integration, Data Cleansing, Data Quality, Customer Data Management, Data-Driven Decision-Making, Predictive Analytics, Customer Insights, Microsoft Copilot, Analytics, Data Management, AI Personalization, Sales Management, Sales Pipelines, Customer Relationship Management (CRM) Software, Sales, Personalized Service, Sales Strategy, and Customer Analysis

What you'll learn

  • Assess and improve data quality using Copilot's analysis tools

  • Generate synthetic datasets for various applications, such as model training or privacy preservation

  • Clean and prepare data for analysis, automating tasks like formatting, deduplication, and standardization

  • Develop strategies for integrating Copilot into existing data workflows

Skills you'll gain

Microsoft Copilot, Data Quality, Data Cleansing, Data Ethics, Data Synthesis, Natural Language Processing, Anomaly Detection, Data Pipelines, Prompt Engineering, Responsible AI, Data Processing, Data Transformation, Data Validation, and Generative AI

What you'll learn

Skills you'll gain

Automation, Generative AI, Customer experience improvement, Microsoft 365, Critical Thinking, Microsoft Copilot, Security Information and Event Management (SIEM), Customer Service, Microsoft Office, Return On Investment, Marketing Automation, Marketing Analytics, Business Process Automation, Sales Process, Responsible AI, Lead Generation, and Customer Relationship Management (CRM) Software

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

 Microsoft
239 Courses1,929,390 learners

Offered by

Microsoft

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