Transform customer success through AI integration in this comprehensive program covering Voice of Customer practices, generative AI applications, retention strategies, and automated support systems. Learn to leverage cutting-edge technologies like ChatGPT, Claude, and custom AI models to enhance customer experiences, streamline operations, and drive measurable business outcomes through hands-on projects and real-world applications.



AI-Powered Customer Success Specialization
AI-Enhanced Customer Success Excellence. Learn AI tools and strategies to revolutionize customer experience and drive business growth.



Instructors: Hector Sandoval
Included with
(6 reviews)
Recommended experience
(6 reviews)
Recommended experience
What you'll learn
Implement AI-powered tools to enhance customer experience and automate support processes effectively
Develop comprehensive customer success strategies using voice of customer insights and retention tactics
Create and deploy custom AI solutions including chatbots and predictive analytics for business growth
Overview
Skills you'll gain
- Business Process Automation
- AI Personalization
- Responsible AI
- Customer Acquisition Management
- Customer Service
- Artificial Intelligence
- Customer Analysis
- Customer experience strategy (CX)
- Data-Driven Decision-Making
- Predictive Analytics
- Loyalty Programs
- Customer Retention
- Customer Success Management
- Customer Engagement
- Customer Support
- Automation
Tools you'll learn
What’s included

Add to your LinkedIn profile
September 2025
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Coursera Instructor Network

Specialization - 8 course series
What you'll learn
Analyze key concepts, benefits and frameworks of the VoC practice
Identify and analyze core customer feedback collection methods and data
Apply VoC principles in the organization to improve collaboration, decision making and continuous improvement
Skills you'll gain
What you'll learn
Skills you'll gain
What you'll learn
Identify the key factors that influence customer retention.
Apply customer service best practices to enhance customer satisfaction.
Evaluate consumer behavior to improve retention strategies.
Apply feedback analysis and understand consumer behavior to improve retention tactics.
Skills you'll gain
What you'll learn
Identify the potential applications of AI technologies in enhancing customer experience.
Analyze the impact of personalization, chatbots, and predictive analytics on customer engagement.
Design and implement AI-driven strategies for improving customer interactions using tools like Perplexity AI, Claude, and Google Gemini GEM.
Evaluate ethical considerations and construct guidelines for responsible AI adoption in customer experience initiatives.
Skills you'll gain
What you'll learn
Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
Examine branding principles and their impact on customer engagement across the marketing funnel.
Analyze successful customer acquisition cases across industries.
Apply analytical tools to measure and enhance acquisition efforts.
Skills you'll gain
What you'll learn
Apply Generative AI including effective Prompt engineering in customer service tasks.
Create a custom GPT model using customer service data to generate personalized responses to support tickets.
Integrate a Google Gem with Gmail to automate and enhance email-based customer support.
Implement an Anthropic project for AI-powered visual analysis to detect product defects and generate recommendations.
Skills you'll gain
What you'll learn
Acquire a basic understanding of GenAI and available GenAI tools and strategies for increasing team collaboration and efficiency.
Create a working framework for staying ahead of GenAI advancements.
Apply GenAI tools practically in real-world customer service scenarios to improve outcomes.
Skills you'll gain
What you'll learn
Design and implement chatbots that can handle frequently asked questions, thereby enhancing customer service.
Build a user interface to provide accurate responses on a specific website.
Embed a chatbot seamlessly into a website to quickly address customer queries.
Skills you'll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors







Offered by
Compare with similar products
Rating | ||||
---|---|---|---|---|
Level | ||||
Skills | ||||
Tools | ||||
Last updated | ||||
Number of practice exercises | ||||
Degree eligibility | ||||
Part of Coursera Plus |
You might also like
Why people choose Coursera for their career





Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,