Coursera Instructor Network
AI-Powered Customer Success Specialization
Coursera Instructor Network

AI-Powered Customer Success Specialization

AI-Enhanced Customer Success Excellence. Learn AI tools and strategies to revolutionize customer experience and drive business growth.

Hector Sandoval
Marta Sotto-Mayor
Starweaver

Instructors: Hector Sandoval

Included with Coursera Plus

Get in-depth knowledge of a subject

(6 reviews)

Intermediate level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(6 reviews)

Intermediate level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Implement AI-powered tools to enhance customer experience and automate support processes effectively

  • Develop comprehensive customer success strategies using voice of customer insights and retention tactics

  • Create and deploy custom AI solutions including chatbots and predictive analytics for business growth

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

September 2025

11 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Coursera Instructor Network

Specialization - 8 course series

What you'll learn

  • Analyze key concepts, benefits and frameworks of the VoC practice

  • Identify and analyze core customer feedback collection methods and data

  • Apply VoC principles in the organization to improve collaboration, decision making and continuous improvement

Skills you'll gain

Customer Insights, Continuous Improvement Process, Active Listening, Market Research, Customer Analysis, Focus Group, User Feedback, Customer Service, Customer experience strategy (CX), Surveys, Data-Driven Decision-Making, Customer Engagement, and Data Collection

What you'll learn

Skills you'll gain

AI Personalization, Client Support, Customer Success Management, Generative AI Agents, Personalized Service, LLM Application, Customer Engagement, Customer experience improvement, Information Privacy, Business Process Automation, Customer Service, Systems Integration, and Business Ethics

What you'll learn

  • Identify the key factors that influence customer retention.

  • Apply customer service best practices to enhance customer satisfaction.

  • Evaluate consumer behavior to improve retention strategies.

  • Apply feedback analysis and understand consumer behavior to improve retention tactics.

Skills you'll gain

Customer Service, Customer Retention, Customer Relationship Management, Consumer Behaviour, Marketing Strategies, Customer Engagement, Personalized Service, Brand Loyalty, Service Improvement, Customer Analysis, Customer experience improvement, User Feedback, and Loyalty Programs

What you'll learn

  • Identify the potential applications of AI technologies in enhancing customer experience.

  • Analyze the impact of personalization, chatbots, and predictive analytics on customer engagement.

  • Design and implement AI-driven strategies for improving customer interactions using tools like Perplexity AI, Claude, and Google Gemini GEM.

  • Evaluate ethical considerations and construct guidelines for responsible AI adoption in customer experience initiatives.

Skills you'll gain

Generative AI, Google Gemini, Anthropic Claude, Artificial Intelligence, Return On Investment, Customer experience strategy (CX), Predictive Analytics, Customer Insights, Personalized Service, Data-Driven Decision-Making, Responsible AI, Customer Service, and Customer Engagement

What you'll learn

  • Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.

  • Examine branding principles and their impact on customer engagement across the marketing funnel.

  • Analyze successful customer acquisition cases across industries.

  • Apply analytical tools to measure and enhance acquisition efforts.

Skills you'll gain

Branding, Customer Acquisition Management, Brand Strategy, Marketing, Customer Insights, Target Audience, Marketing Channel, Lead Generation, Brand Management, Marketing Analytics, Customer Engagement, and Campaign Management

What you'll learn

  • Apply Generative AI including effective Prompt engineering in customer service tasks.

  • Create a custom GPT model using customer service data to generate personalized responses to support tickets.

  • Integrate a Google Gem with Gmail to automate and enhance email-based customer support.

  • Implement an Anthropic project for AI-powered visual analysis to detect product defects and generate recommendations.

Skills you'll gain

Generative AI, Automation, Customer experience improvement, Customer Support, Operational Efficiency, Email Automation, Personalized Service, Product Support, Prompt Engineering, and AI Personalization

What you'll learn

  • Acquire a basic understanding of GenAI and available GenAI tools and strategies for increasing team collaboration and efficiency.

  • Create a working framework for staying ahead of GenAI advancements.

  • Apply GenAI tools practically in real-world customer service scenarios to improve outcomes.

Skills you'll gain

Generative AI, Customer Service, Self Service Technologies, Business Ethics, Automation, Business Process Automation, Customer experience improvement, Information Privacy, Responsible AI, Cross-Functional Collaboration, Team Oriented, Artificial Intelligence, and Customer Engagement

What you'll learn

  • Design and implement chatbots that can handle frequently asked questions, thereby enhancing customer service.

  • Build a user interface to provide accurate responses on a specific website.

  • Embed a chatbot seamlessly into a website to quickly address customer queries.

Skills you'll gain

No-Code Development, LLM Application, Generative AI, ChatGPT, Artificial Intelligence, User Interface (UI), Web Content, Customer Support, Self Service Technologies, and Quality Assurance

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Hector Sandoval
Coursera Instructor Network
10 Courses122,142 learners
Marta Sotto-Mayor
8 Courses34,389 learners
Starweaver
Coursera Instructor Network
448 Courses828,977 learners
Vanesa Robles
3 Courses14,659 learners
Vinita Silaparasetty
Coursera Instructor Network
10 Courses27,459 learners
Manas Dasgupta
Coursera Instructor Network
10 Courses8,401 learners
Amit Kooner
Coursera Instructor Network
1 Course2,577 learners

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