Tecnológico de Monterrey
Analíticas de Marketing Digital Specialization

Heat up your career with 40% off top courses from Google, Adobe, and more. Save today.

Tecnológico de Monterrey

Analíticas de Marketing Digital Specialization

Jorge Ramon Pedroza Villarreal
Rafael José Arria Ramos
Delia Pérez Lozano

Instructors: Jorge Ramon Pedroza Villarreal

1,928 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.8

(56 reviews)

Intermediate level
Some related experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.8

(56 reviews)

Intermediate level
Some related experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Tecnológico de Monterrey

Specialization - 3 course series

What you'll learn

Skills you'll gain

Category: Web Analytics
Category: Google Analytics
Category: Digital Marketing
Category: Marketing Analytics
Category: Key Performance Indicators (KPIs)
Category: Competitive Analysis
Category: Analytics
Category: Web Analytics and SEO
Category: Performance Measurement
Category: Marketing Effectiveness
Category: Target Audience
Category: User Research
Category: Business Metrics
Category: Content Performance Analysis
Analíticas en Páginas Web

Analíticas en Páginas Web

Course 221 hours

What you'll learn

Skills you'll gain

Category: Digital Marketing
Category: Customer Relationship Management
Category: Web Analytics
Category: Consumer Behaviour
Category: Search Engine Marketing
Category: Search Engine Optimization
Category: Advertising Campaigns
Category: Market Intelligence
Category: Marketing Analytics
Category: Content Performance Analysis
Category: Marketing Effectiveness
Category: Pay Per Click Advertising
Category: Browser Compatibility
Category: Customer Insights
Category: Analytical Skills
Category: Market Research
Category: Analytics
Category: Online Advertising
Category: Digital Advertising
Category: Email Marketing

What you'll learn

Skills you'll gain

Category: Social Media
Category: Social Media Marketing
Category: Social Media Strategy
Category: Professional Networking
Category: Instagram
Category: Dashboard
Category: Live Streaming
Category: Content Performance Analysis
Category: LinkedIn
Category: Facebook
Category: Key Performance Indicators (KPIs)
Category: Pinterest
Category: Target Audience

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Jorge Ramon Pedroza Villarreal
Tecnológico de Monterrey
1 Course3,031 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions