IE Business School
Branding: The Creative Journey Specialization
IE Business School

Branding: The Creative Journey Specialization

Begin your Career as a Branding Specialist. Master branding strategies, branded content generation, image creation and customer experience

Brian Hallett
Michael Thompson
Pedro Cifuentes Huertas

Instructors: Brian Hallett

56,977 already enrolled

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4.6

(1,123 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(1,123 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create a value proposition for a brand: How it can be positioned and mapped.

  • Learn how to produce meaningful and engaging content.

  • Develop a complete creative pitch.

  • Examine Branding activities through the lens of Customer Experience.

Details to know

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Taught in English

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  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from IE Business School
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Specialization - 4 course series

Brand Identity and Strategy

Course 114 hours4.7 (843 ratings)

What you'll learn

Skills you'll gain

Category: Customer Insights
Category: Marketing Strategies
Category: Target Market
Category: Branding
Category: Consumer Behaviour
Category: Advertising
Category: Brand Identity
Category: Brand Strategy
Category: Brand Management
Category: Color Theory
Category: Marketing
Category: Logo
Category: Value Propositions
Category: Marketing Psychology
Category: Logo Design
Category: Brand
Category: Brand Awareness
Category: Competitive Analysis

Storytelling in Branding and Content Marketing

Course 213 hours4.4 (319 ratings)

What you'll learn

Skills you'll gain

Category: Storytelling
Category: Branding
Category: Customer Engagement
Category: Marketing Communications
Category: Advertising
Category: Presentations
Category: Content Strategy
Category: Brand Strategy
Category: Content Creation
Category: Journalism
Category: Social Media Content
Category: Copywriting
Category: Content Marketing
Category: Brand Awareness

What you'll learn

Skills you'll gain

Category: Persona Development
Category: Proposal Development
Category: Storytelling
Category: Branding
Category: Marketing Communications
Category: Advertising
Category: Presentations
Category: Target Audience
Category: Brand Strategy
Category: Brand Management
Category: Campaign Management
Category: Marketing Design
Category: Production Planning
Category: Advertising Campaigns
Category: Creativity
Category: Creative Design
Category: Brand Awareness

Branding and Customer Experience

Course 411 hours4.7 (521 ratings)

What you'll learn

Skills you'll gain

Category: Customer Insights
Category: Branding
Category: Consumer Behaviour
Category: Market Research
Category: Employment
Category: Business Ethics
Category: User Experience
Category: Integrated Marketing Communications
Category: Brand Strategy
Category: Brand Management
Category: Cross-Functional Collaboration
Category: Employee Engagement
Category: Customer Analysis
Category: Management
Category: Leadership
Category: Customer Experience

Instructors

Brian Hallett
IE Business School
1 Course30,765 learners

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