University of Pennsylvania
Business Analytics Specialization
University of Pennsylvania

Business Analytics Specialization

Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.

Noah Gans
Sergei Savin
Senthil Veeraraghavan

Instructors: Noah Gans

Included with Coursera Plus

Get in-depth knowledge of a subject
4.6

(16,771 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(16,771 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how data is used for recruiting and performance evaluation

  • Model supply and demand for various business scenarios

  • Solve business problems with data-driven decision-making

  • Understand the tools used to predict customer behavior

Details to know

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Taught in English
20 practice exercises

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics

Customer Analytics

Course 111 hours

What you'll learn

Skills you'll gain

Predictive Analytics, Consumer Behaviour, Customer Analysis, Customer Insights, Descriptive Analytics, Data-Driven Decision-Making, Marketing, Data Collection, Marketing Strategies, Analytics, Marketing Analytics, Market Research, and Regression Analysis
Operations Analytics

Operations Analytics

Course 210 hours

What you'll learn

Skills you'll gain

Decision Tree Learning, Forecasting, Probability Distribution, Microsoft Excel, Simulation and Simulation Software, Decision Making, Risk Analysis, Operations Management, Data-Driven Decision-Making, Business Operations, Analytics, Operational Analysis, Predictive Analytics, Spreadsheet Software, Process Optimization, Descriptive Analytics, Business Analytics, and Demand Planning
People Analytics

People Analytics

Course 38 hours

What you'll learn

Skills you'll gain

People Analytics, Talent Management, Predictive Analytics, Network Analysis, Organizational Effectiveness, Performance Analysis, Performance Management, Data-Driven Decision-Making, Data Analysis, Collaboration, Human Resources Management and Planning, Analytics, Employee Retention, Workforce Planning, and Employee Performance Management
Accounting Analytics

Accounting Analytics

Course 49 hours

What you'll learn

Skills you'll gain

Fraud detection, Predictive Analytics, Financial Analysis, Financial Forecasting, Business Analytics, Accounting, Analytics, Return On Investment, Operational Analysis, Business Metrics, Financial Statement Analysis, Key Performance Indicators (KPIs), Performance Analysis, Financial Data, and Finance
Business Analytics Capstone

Business Analytics Capstone

Course 513 hours

What you'll learn

Skills you'll gain

Strategic Planning, Advertising, Business Strategy, Business Analysis, Data Analysis, Analytics, Business Analytics, Business Research, Data-Driven Decision-Making, Strategic Thinking, Marketing Analytics, Digital Advertising, Performance Measurement, Business Strategies, Key Performance Indicators (KPIs), Peer Review, Business Planning, and Business Intelligence

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Instructors

Noah Gans
University of Pennsylvania
1 Course127,276 learners
Sergei Savin
University of Pennsylvania
2 Courses175,883 learners

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