UBITS
Business Developer Specialization
UBITS

Business Developer Specialization

Conviértete en Business Developer, lidera la nueva era comercial y crea valor junto a Unilever.

Julio Lozoya
Christian Alcalá
Macarena Becerra

Instructors: Julio Lozoya

Included with Coursera Plus

Get in-depth knowledge of a subject
Intermediate level

Recommended experience

3 months at 6 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

3 months at 6 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Desarrollar una mentalidad comercial que permita tomar decisiones estratégicas basadas en el análisis de mercado y las necesidades del consumidor.

  • Fortalecer habilidades para posicionar marcas y gestionar productos, con la intención de mejorar la experiencia del cliente.

  • Aplicar técnicas de negociación y gestión de métricas para construir relaciones comerciales efectivas y optimizar resultados.

  • Desarrollar un liderazgo consciente, fomentando una mentalidad de accountability, el logro de metas estratégicas y una marca personal auténtica.

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in Spanish
45 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from UBITS

Specialization - 4 course series

What you'll learn

  • Comprender las responsabilidades, competencias y vocabulario esenciales para desenvolverse eficazmente como Business Developer.

  • Aplicar el benchmarking para promover la mejora continua y la competitividad empresarial.

  • Entender la importancia de la investigación y segmentación de mercados para identificar y analizar oportunidades de negocio.

  • Identificar los cambios necesarios que debe realizar un negocio para innovar o adaptarse a las demandas del consumidor moderno.

Skills you'll gain

Business Development, Market Research, Innovation, Change Management, Benchmarking, Target Market, Business Strategies, Sales, Consumer Behaviour, New Business Development, Competitive Analysis, Market Opportunities, Sales Strategy, and Market Analysis

What you'll learn

  • Identificar necesidades del cliente y crear propuestas de valor que impulsen la marca y las ventas en el punto de venta.

  • Aplicar estrategias de marketing y técnicas de venta consultiva para mejorar la experiencia del cliente y las ventas.

Skills you'll gain

Customer Insights, Consultative Selling, Value Propositions, Customer Engagement, Digital Marketing, Consumer Behaviour, Closing (Sales), Merchandising, Sales Presentation, Brand Management, Product Demonstration, Customer experience strategy (CX), Cross Selling, and Retail Sales

What you'll learn

  • Desarrollar habilidades para negociar, conectar con clientes y manejar objeciones, optimizando las relaciones comerciales.

  • Aplicar estrategias de gestión de ventas y análisis de métricas mediante el uso efectivo de herramientas como CRM.

Skills you'll gain

Customer Relationship Management, Negotiation, Stakeholder Management, Rapport Building, Influencing, Environmental Social And Corporate Governance (ESG), Sales Strategy, Sales Pipelines, Overcoming Objections, Customer Relationship Building, Persuasive Communication, Sales, Dashboard, and Stakeholder Engagement

What you'll learn

  • Adoptar un modelo de liderazgo consciente en el que a través del autoconocimiento y la autogestión logres maximizar tu potencial y el de los demás.

  • Desarrollar accountability para actuar con responsabilidad, compromiso y proactividad para mejorar los resultados tanto individuales como del equipo.

  • Transformar creencias limitantes y desarrollar un enfoque estratégico hacia el logro de metas personales y profesionales.

  • Diseñar y comunicar una marca personal auténtica y sólida que refleje tu propósito y te permita destacar en el entorno laboral.

Skills you'll gain

Initiative and Leadership, Emotional Intelligence, Leadership, Personal Development, Accountability, Personal Attributes, Professional Development, Goal Setting, Brand Awareness, Growth Mindedness, Self-Awareness, Positivity, Empowerment, and Culture Transformation

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Julio Lozoya
UBITS
2 Courses315 learners
Christian Alcalá
UBITS
4 Courses3,047 learners
Macarena Becerra
UBITS
2 Courses522 learners

Offered by

UBITS

Industry partners

Partner 1

Compare with similar products

Rating
Level
Skills
Last updated
Number of practice exercises
Degree eligibility
Part of Coursera Plus

You might also like

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions