University of California, Irvine
Introduction to Business Specialization
15,573 enrolled
University of California, Irvine

Introduction to Business Specialization

Jumpstart Your Business Management Career!. Adopt industry recommended best practices in business management, digital marketing, and finance.

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Get in-depth knowledge of a subject

(357 reviews)

Beginner level

Recommended experience

Flexible schedule
1 month at 10 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(357 reviews)

Beginner level

Recommended experience

Flexible schedule
1 month at 10 hours a week
Earn a career credential
Share your expertise with employers

Overview

  • Determine content that resonates with consumers and how businesses can differentiate themselves in competitive markets with that content.

  • Explore business growth best practices, including the basics of management, employee leadership development, and strategic planning.

  • Utilize critical financial information to help run and grow a business while managing cash flow and expenses.

What’s included

Shareable certificate

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Taught in English
9 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of California, Irvine

Specialization - 3 course series

What you'll learn

  • Apply the key fundamentals of leadership to developing a superior team.

  • Identify strategy and strategic options.

  • Drive accountability for the team to achieve the strategies.

Skills you'll gain

Category: Leadership and Management
Category: Business Strategy
Category: Leadership
Category: Business Management
Category: Training and Development
Category: Employee Coaching
Category: Goal Setting
Category: Team Leadership
Category: Business Planning
Category: People Development
Category: Strategic Planning
Category: Organizational Strategy
Category: Accountability
Category: Plan Execution
Category: Strategic Leadership
Category: Business Process Improvement
Category: Performance Improvement

What you'll learn

  • Analyze and implement financial information to maximize business growth and efficiency.

  • Develop Forecasts and budgets to create scenarios for expense control and managing cash flow.

  • Use tools such as ratios and analysis to develop business profitability.

Skills you'll gain

Category: Financial Statements
Category: Cash Flows
Category: Balance Sheet
Category: Cash Management
Category: Financial Forecasting
Category: Financial Reporting
Category: Financial Accounting
Category: Financial Analysis
Category: Business Metrics
Category: Banking
Category: Income Statement
Category: Accounting
Category: Expense Management
Category: Profit and Loss (P&L) Management
Category: Return On Investment

What you'll learn

  • Write SEO keywords.

  • Create more engaging social media.

  • Describe the importance of Review Management Storytelling and explain the 'Why'.

Skills you'll gain

Category: Search Engine Optimization
Category: Social Media Strategy
Category: Pay Per Click Advertising
Category: Search Engine Marketing
Category: Brand Management
Category: Online Advertising
Category: Social Media
Category: Customer Relationship Management
Category: Digital Marketing
Category: Storytelling
Category: Web Analytics and SEO
Category: Content Marketing
Category: Keyword Research

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Marla Noel
University of California, Irvine
3 Courses35,299 learners
Steve Fritzenkotter
University of California, Irvine
1 Course17,988 learners

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