The Chinese University of Hong Kong
Doing Business in China Specialization
The Chinese University of Hong Kong

Doing Business in China Specialization

Interested in Doing Business in China?. Master essential knowledge, strategies and tools to do business in China.

Prof. Xufei Ma
Prof. Letty Kwan
Prof. Dominic Chan

Instructors: Prof. Xufei Ma

Included with Coursera Plus

Get in-depth knowledge of a subject

(423 reviews)

Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(423 reviews)

Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
10 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from The Chinese University of Hong Kong

Specialization - 4 course series

What you'll learn

Skills you'll gain

Consumer Behaviour, E-Commerce, Digital Media Strategy, Social Sciences, Market Dynamics, Global Marketing, Marketing, Cultural Sensitivity, Cultural Diversity, Advertising, Sociology, and Brand Management

What you'll learn

Skills you'll gain

Business Strategy, E-Commerce, Competitive Analysis, Global Marketing, Market Analysis, Market Opportunities, Go To Market Strategy, Strategic Partnership, and Strategic Thinking

What you'll learn

Skills you'll gain

Entrepreneurship, Business Development, New Product Development, Fundraising, Business Leadership, Presentations, Market Opportunities, Financial Analysis, Market Research, Business Planning, Business Strategy, Financial Modeling, Innovation, and Competitive Analysis

What you'll learn

Skills you'll gain

Business Consulting, Marketing Strategies, Product Promotion, Strategic Marketing, Presentations, Peer Review, Entrepreneurship, Business Strategies, Product Development, Business Planning, Market Analysis, and Competitive Analysis

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Prof. Xufei Ma
The Chinese University of Hong Kong
2 Courses10,798 learners
Prof. Letty Kwan
The Chinese University of Hong Kong
2 Courses16,361 learners
Prof. Dominic Chan
The Chinese University of Hong Kong
2 Courses18,245 learners

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