Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.

Doing Business in China Specialization


Doing Business in China Specialization
Interested in Doing Business in China?. Master essential knowledge, strategies and tools to do business in China.



Instructors: Prof. Xufei Ma
Included with
Get in-depth knowledge of a subject
(423 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(423 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Global Marketing
- Business Strategy
- Business Strategies
- Business Leadership
- Digital Media Strategy
- Brand Management
- Business Development
- Market Opportunities
- Entrepreneurship
- Peer Review
- Strategic Marketing
- Competitive Analysis
- Marketing
- Business Planning
- Strategic Thinking
- Strategic Partnership
- Go To Market Strategy
- Business Consulting
- Innovation
- Consumer Behaviour
What’s included

Shareable certificate
Add to your LinkedIn profile
Taught in English
10 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from The Chinese University of Hong Kong

Specialization - 4 course series
What you'll learn
Skills you'll gain
Consumer Behaviour, E-Commerce, Digital Media Strategy, Social Sciences, Market Dynamics, Global Marketing, Marketing, Cultural Sensitivity, Cultural Diversity, Advertising, Sociology, and Brand Management
What you'll learn
Skills you'll gain
Business Strategy, E-Commerce, Competitive Analysis, Global Marketing, Market Analysis, Market Opportunities, Go To Market Strategy, Strategic Partnership, and Strategic Thinking
What you'll learn
Skills you'll gain
Entrepreneurship, Business Development, New Product Development, Fundraising, Business Leadership, Presentations, Market Opportunities, Financial Analysis, Market Research, Business Planning, Business Strategy, Financial Modeling, Innovation, and Competitive Analysis
What you'll learn
Skills you'll gain
Business Consulting, Marketing Strategies, Product Promotion, Strategic Marketing, Presentations, Peer Review, Entrepreneurship, Business Strategies, Product Development, Business Planning, Market Analysis, and Competitive Analysis
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors



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