Step into the future of marketing with the power of Artificial Intelligence. In this beginner-friendly specialization, you'll learn how to use cutting-edge AI tools to grow your business, engage customers, and streamline your marketing efforts. 

You'll start by building a solid foundation in Generative AI, exploring how tools like ChatGPT, DALL·E, and large language models are transforming the marketing landscape. Then, you'll apply AI to create a full growth marketing strategy, using data, automation, and personalization across every stage of the customer journey. In the final course, you'll get hands-on with popular tools to generate content, automate workflows, and optimize campaigns with real-time insights. 

By the end of this program, you'll have built a complete AI-powered marketing campaign, with assets and dashboards ready to showcase in your professional portfolio. Whether you're a marketer, entrepreneur, or business professional, this specialization will give you the confidence and skills to lead data-driven and AI-enhanced marketing initiatives in today's fast-paced digital world. 

Learn how to get ahead in growth marketing with GenAI skills and enroll today!

Applied Learning Project

This certificate program for growth marketers enhances your learning journey with AI hands-on skills and tools. Throughout the specialization, you will practice what you learn with AI labs and activities using real AI models and tools, including GPT, IBM Watsonx, DALL-E, ChatGPT, Copilot, Gemini, and others. 

Projects include:

• Generate campaign text and images using Generative AI

• Apply prompt engineering techniques and best practices

• Develop a GenAI-powered growth marketing campaign