Coursera Instructor Network
Generative AI for Sales Specialization
Coursera Instructor Network

Generative AI for Sales Specialization

Transform Sales Performance with Generative AI. Master AI-powered sales strategies to boost productivity and drive revenue growth.

Starweaver
Anton Voroniuk
Christopher Klaus

Instructors: Starweaver

Included with Coursera Plus

Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a Certificate
With paid plans
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a Certificate
With paid plans

What you'll learn

  • Apply GenAI tools for lead scoring, qualification, and sales automation across the entire sales funnel

  • Build AI-powered workflows using Zapier, HubSpot, and other platforms to streamline sales operations

  • Create data-driven sales strategies and personalized customer communications using advanced AI techniques

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

September 2025

41 practice exercises

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Coursera Instructor Network

Specialization - 12 course series

What you'll learn

  • Apply best practices and ethical considerations into your AI-based solutions and automations.

  • Build AI-powered tools for lead scoring, segmentation, and identification tasks using advanced GenAI platforms.

  • Apply prompt engineering techniques to effectively communicate with AI models in lead evaluation contexts.

  • Apply key concepts of GenAI and Large Language Models (LLMs) based tools for automating lead evaluation tasks.

Skills you'll gain

Prompt Engineering, Data Ethics, Customer Relationship Management (CRM) Software, Generative AI, OpenAI, Responsible AI, Artificial Intelligence, Sales Process, Data-Driven Decision-Making, Sales Management, Lead Generation, Google Gemini, and ChatGPT

What you'll learn

  • Evaluate CRM integrations (like form-to-CRM, email to CRM, data sync, etc.) for workflow optimization.

  • Analyze operational bottlenecks and implement GenAI solutions.

  • Build automation workflows using Zapier.

  • Implement GenAI-powered automation using Zapier Agents.

Skills you'll gain

Business Process Automation, HubSpot CRM, Sales Pipelines, Data Entry, Sales, Sales Enablement, Lead Generation, Generative AI Agents, Sales Strategy, No-Code Development, Sales Development, Sales Process, Workflow Management, Data Management, Operational Efficiency, Customer Relationship Management, Sales Management, Automation, Process Analysis, and Business Workflow Analysis

What you'll learn

  • Explore the fundamentals of GenAI in sales and analyze its role in transforming lead qualification processes.

  • Apply GenAI-driven lead scoring concepts and implement GenAI techniques to prioritize high-value leads effectively.

  • Optimize lead qualification processes by integrating GenAI-driven automation to scale efficiency and accuracy in sales workflows.

  • Formulate a GenAI-driven lead qualification strategy using data sources, performance metrics, and AI-powered decision-making.

Skills you'll gain

Sales Process, Prospecting and Qualification, Generative AI Agents, Inside Sales, Sales Strategy, HubSpot CRM, Sales Development, Business Process Automation, Customer Data Management, Data-Driven Decision-Making, Lead Generation, Sales Management, Automation, Sales Pipelines, Sales, AI Personalization, and Sales Enablement

What you'll learn

  • Identify the capabilities of GenAI relevant to sales operations tasks.

  • Evaluate the results of GenAI implementations in sales operations scenarios.

  • Develop strategies for responsible GenAI integration while maintaining human oversight and accountability.

Skills you'll gain

Customer Relationship Management, Data-Driven Decision-Making, Sales Process, Prompt Engineering, Sales Operations, Business Ethics, Sales Management, Sales, Sales Strategy, Responsible AI, Forecasting, Generative AI Agents, and Strategic Decision-Making

What you'll learn

  • Identify the capabilities of GenAI relevant to sales tasks.

  • Evaluate the results of GenAI implementations in sales scenarios.

  • Compare and contrast the risks, challenges, and ethical considerations of using GenAI in sales.

Skills you'll gain

Data Ethics, Generative AI Agents, Lead Generation, Responsible AI, Customer experience improvement, Sales Development, Sales Prospecting, Sales, Sales Enablement, Customer Engagement, Sales Management, and Productivity Software
GenAI for Sales Analytics

GenAI for Sales Analytics

Course 64 hours

What you'll learn

  • Understand what Generative AI is and how it can be applied to sales analytics.

  • Learn how to apply AI for basic sales forecasting to make informed business decisions.

  • Explore how AI can help segment customers and personalize sales outreach.

  • Discover simple AI techniques that can help improve daily sales decision-making.

Skills you'll gain

Customer Analysis, Artificial Intelligence, Sales Strategy, Generative AI, Forecasting, AI Personalization, Analytics, Sales Management, Customer Insights, Sales, Sales Pipelines, Predictive Modeling, and Data-Driven Decision-Making

What you'll learn

  • Synthesize AI-generated market research to formulate data-driven sales strategies and proposal outlines.

  • Design personalized, proposals and presentations using AI-assisted storytelling techniques.

  • Evaluate sales materials using AI-powered design and optimization tools.

  • Create advanced sales proposals and presentations using AI techniques.

Skills you'll gain

Proposal Development, Sales Presentation, Data Storytelling, Market Research, Data Visualization, Storytelling, Sales Strategy, Prompt Engineering, Generative AI Agents, Microsoft PowerPoint, Presentations, Sales Process, AI Personalization, and Competitive Analysis

What you'll learn

  • Analyze the strategic role of GenAI in sales workflows and decision-making processes.

  • Apply GenAI tools for accurate forecasting and lead prioritization.

  • Utilize AI-driven techniques to personalize customer interactions and improve engagement.

  • Implement GenAI to streamline sales processes and drive innovation.

Skills you'll gain

ChatGPT, Customer experience improvement, Sales Strategy, Customer Engagement, Sales Development, Business Ethics, Prioritization, Sales Process, Responsible AI, Generative AI Agents, Sales Training, Anthropic Claude, Forecasting, Sales Pipelines, Lead Generation, and Sales Management

What you'll learn

  • Identify the capabilities of GenAI for key account executive functions.

  • Examine real-world applications to leverage GenAI for streamlining work and fostering innovation in account executive roles.

  • Deploy strategies to responsibly integrate GenAI into account management, maintaining human oversight and accountability.

Skills you'll gain

Generative AI Agents, AI Personalization, Customer Relationship Management, Proposal Development, Business Ethics, Prompt Engineering, Responsible AI, Account Management, Business Workflow Analysis, Business Communication, Market Analysis, Workflow Management, Sales Enablement, Innovation, and Market Trend
GenAI for Sales Teams

GenAI for Sales Teams

Course 103 hours

What you'll learn

  • Examine the capabilities and potential applications of Generative AI (GenAI) across different sales functions.

  • Analyze real-world examples of how sales teams are currently using GenAI to enhance productivity, efficiency, and innovation.

  • Develop strategies to responsibly integrate GenAI into sales practices while maintaining appropriate human oversight and accountability.

Skills you'll gain

Responsible AI, AI Personalization, Data-Driven Decision-Making, Customer experience improvement, Customer Engagement, Sales Development, Sales, Sales Management, Sales Process, Sales Strategy, Sales Operations, Generative AI Agents, and Sales Enablement

What you'll learn

Skills you'll gain

Trend Analysis, Competitive Analysis, Market Opportunities, Market Trend, Artificial Intelligence, Generative AI, Business Development, Forecasting, Strategic Planning, Market Analysis, Market Research, Data-Driven Decision-Making, Business Intelligence, Marketing Strategies, Business Strategy, Growth Strategies, Strategic Thinking, Sustainable Business, and Predictive Analytics
Sales Analysis with Claude

Sales Analysis with Claude

Course 126 hours

What you'll learn

  • Explain AI-generated market insights to formulate data-driven sales strategies.

  • Analyze customer profiles and pain points to design personalized sales communications.

  • Evaluate complex sales data to extract actionable insights and predict future trends.

  • Design customer journey maps to optimize touchpoints throughout the sales cycle.

Skills you'll gain

Sales Strategy, Customer Analysis, Sales Enablement, Sales, Analysis, AI Personalization, Market Analysis, Customer experience improvement, Sales Process, Sales Training, Inside Sales, Trend Analysis, Sales Development, Anthropic Claude, Data-Driven Decision-Making, Customer Insights, and Sales Management

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Starweaver
Coursera Instructor Network
448 Courses831,185 learners
Anton Voroniuk
Coursera Instructor Network
6 Courses5,457 learners
Christopher Klaus
Coursera Instructor Network
16 Courses9,511 learners

Offered by

Compare with similar products

Rating
Level
Skills
Tools
Last updated
Number of practice exercises
Degree eligibility
Part of Coursera Plus

You might also like

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions