Alex Genadinik

Local Marketing: SEO, Business Networking, And Website Specialization

Seize the savings! Get 40% off 3 months of Coursera Plus and full access to thousands of courses.

Alex Genadinik

Local Marketing: SEO, Business Networking, And Website Specialization

Promote A Local Business Like A Pro: SEO & Social.

Master local SEO, social media, website creation with AI, business networking, and flier marketing

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Local SEO

  • Create a local website with AI

  • Social media marketing

  • Business networking to promote a local business

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 13 course series

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Web Analytics and SEO
Category: Online Advertising
Category: Search Engine Marketing
Category: Keyword Research
Category: Pay Per Click Advertising
Category: Google Analytics

What you'll learn

Skills you'll gain

Category: Creative Design
Category: Prompt Engineering
Category: Application Deployment
Category: AI Enablement
Category: No-Code Development
Category: Cloud Hosting
Category: Web Design and Development
Category: Vibe coding

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Google Analytics
Category: Keyword Research
Category: Search Engine Marketing
Category: Web Analytics

What you'll learn

Skills you'll gain

Category: Keyword Research
Category: Search Engine Marketing
Category: Case Studies
Category: Market Research
Category: Web Analytics and SEO
Category: Content Strategy
Category: Google Analytics
Category: Marketing
Category: Search Engine Optimization
Category: Competitive Analysis
On-Page SEO

On-Page SEO

Course 5 4 hours

What you'll learn

Skills you'll gain

Category: Web Content
Category: Sales Strategy
Category: E-Commerce
Category: Web Analytics and SEO
Category: Generative AI
Category: Copywriting
Category: Search Engine Optimization
Category: Blogs
Category: Content Creation
Category: Content Strategy
Category: Keyword Research

What you'll learn

Skills you'll gain

Category: Advertising
Category: Instagram
Category: Facebook
Category: Marketing Strategies
Category: Marketing
Category: Advertising Campaigns
Category: Lead Generation
Category: Online Advertising
Category: Search Engine Marketing
Category: Digital Advertising
Category: Growth Strategies
Category: Customer Engagement

What you'll learn

Skills you'll gain

Category: Graphic and Visual Design
Category: Marketing Effectiveness
Category: Promotional Strategies
Category: Direct Marketing
Category: Product Promotion
Category: Copywriting
Category: Promotional Materials
Category: Target Audience
Category: Drive Engagement
Category: Marketing Design
Category: Customer Acquisition Management
Category: Color Theory
Category: Advertising Mail
Category: Marketing Materials

What you'll learn

Skills you'll gain

Category: Sales Presentation
Category: Communication Strategies
Category: Promotional Materials
Category: Relationship Building
Category: LinkedIn
Category: Events and Conferences
Category: Drive Engagement
Category: Business Marketing
Category: Brand Awareness
Category: Professional Networking
Category: Copywriting
Category: Marketing Materials

What you'll learn

Skills you'll gain

Category: Google Analytics
Category: Content Performance Analysis
Category: Responsive Web Design
Category: Performance Metric
Category: Web Analytics

What you'll learn

Skills you'll gain

Category: LinkedIn
Category: Lead Generation
Category: Automation
Category: Sales Pipelines
Category: Professional Networking
Category: Prospecting and Qualification
Category: Relationship Building
Category: Branding
Category: B2B Sales
Category: Copywriting
Category: Sales Prospecting
Category: Business Marketing

What you'll learn

Skills you'll gain

Category: Instagram
Category: Advertising
Category: Social Media
Category: Drive Engagement
Category: Social Media Marketing
Category: Paid media
Category: Social Media Strategy
Category: Target Audience
Category: Content Creation
Category: Marketing Automation

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Web Analytics and SEO
Category: Content Strategy
Category: Brand Marketing
Category: Video Production
Category: Marketing Strategies
Category: Paid media
Category: Live Streaming
Category: Drive Engagement
Category: Content Performance Analysis
Category: Marketing
Category: Content Creation
Category: Social Media Management
Category: Advertising Campaigns
Category: Social Media Marketing

What you'll learn

Skills you'll gain

Category: Advertising
Category: Copywriting
Category: Digital Advertising
Category: Social Media Marketing
Category: Social Media
Category: AI Personalization
Category: Content Creation
Category: Drive Engagement
Category: Social Media Strategy
Category: Professional Networking

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
97 Courses 8,988 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions