Fundação Instituto de Administração
Marketing e Data Science Specialization
Fundação Instituto de Administração

Marketing e Data Science Specialization

Como a ciência de dados colabora com o marketing. Desenvolva suas habilidades para analisar consumidores, mercados e concorrentes com base em dados.

Andres Veloso
Sofia Ferraz
Rodolfo Rocha

Instructors: Andres Veloso

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Get in-depth knowledge of a subject
4.4

(6 reviews)

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.4

(6 reviews)

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in Portuguese (Brazil)

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Specialization - 4 course series

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Target Market
Category: Marketing
Category: Strategic Marketing
Category: Marketing Strategies
Category: Marketing Analytics
Category: Customer Analysis
Category: Competitive Analysis
Category: Business Strategy
Category: Value Propositions
Category: Data-Driven Decision-Making
Category: Marketing Management

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Marketing Analytics
Category: Digital Marketing
Category: Key Performance Indicators (KPIs)
Category: Consumer Behaviour
Category: Market Analysis
Category: Data Analysis
Category: Unsupervised Learning
Category: Performance Analysis
Category: Data Visualization Software
Category: Marketing
Category: E-Commerce
Category: Target Market

What you'll learn

Skills you'll gain

Category: Predictive Modeling
Category: Artificial Neural Networks
Category: Regression Analysis
Category: Statistical Analysis
Category: Market Research
Category: Data Manipulation
Category: Customer Analysis
Category: Data-Driven Decision-Making
Category: Key Performance Indicators (KPIs)
Category: Data Visualization Software
Category: Consumer Behaviour
Category: E-Commerce
Category: Sales Strategy
Category: Digital Media Strategy
Category: Data Analysis
Category: Marketing Analytics
Category: Customer Engagement
Category: Analytics
Category: Target Market
Category: Decision Tree Learning

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Data-Driven Decision-Making
Category: Cross Selling
Category: Time Series Analysis and Forecasting
Category: Customer Analysis
Category: Marketing Analytics
Category: Key Performance Indicators (KPIs)
Category: Market Analysis
Category: Marketing Operations
Category: Marketing Strategies
Category: Product Knowledge
Category: Data Analysis
Category: Product Marketing
Category: Data Visualization Software

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Instructors

Andres Veloso
Fundação Instituto de Administração
4 Courses1,297 learners

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