EDUCBA
Marketing Fundamentals and Strategy Case Studies Specialization
EDUCBA

Marketing Fundamentals and Strategy Case Studies Specialization

Master Marketing Strategy with Case Studies. Gain practical skills to design implement, and evaluate marketing strategies through realworld cases

EDUCBA

Instructor: EDUCBA

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply marketing frameworks to analyze environments, design strategies, and measure performance.

  • Develop brand positioning, pricing, and communication strategies aligned with business goals.

  • Evaluate marketing outcomes through impact analysis and refine strategies for sustainable growth.

Details to know

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Taught in English
Recently updated!

September 2025

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from EDUCBA

Specialization - 3 course series

What you'll learn

  • Analyze markets using SWOT, PESTLE, and consumer/environmental factors.

  • Formulate marketing objectives, product strategies, and brand positioning.

  • Implement, evaluate, and refine strategies through execution frameworks.

Skills you'll gain

Category: Market Analysis
Category: Marketing Strategies
Category: Consumer Behaviour
Category: Performance Analysis
Category: Brand Strategy
Category: Product Strategy
Category: Logistics
Category: Competitive Analysis
Category: Market Opportunities
Category: Marketing Planning
Category: Global Marketing
Category: Strategic Marketing
Category: Analysis
Category: Case Studies
Category: Brand Management
Category: Strategic Planning

What you'll learn

  • Apply SAS for descriptive statistics, correlations, regressions, and variance models.

  • Forecast economic and financial trends using SAS procedures on real datasets.

  • Analyze stock indices, forex, and market risks for data-driven decision-making.

Skills you'll gain

Category: Branding
Category: Digital Marketing
Category: Market Analysis
Category: Product Lifecycle Management

What you'll learn

  • Define vision, mission, and objectives to align strategies with customer needs.

  • Apply SWOT, PESTLE, and Geo Assessment to evaluate business environments.

  • Design and assess brand campaigns, budgets, and marketing performance metrics.

Skills you'll gain

Category: Marketing Strategies
Category: Marketing Planning
Category: Brand Awareness
Category: Digital Marketing
Category: Campaign Management
Category: Market Analysis
Category: Marketing Budgets
Category: Performance Measurement
Category: Customer experience strategy (CX)
Category: Marketing Effectiveness
Category: Marketing Analytics
Category: Brand Management
Category: Competitive Analysis
Category: Business Strategy
Category: Brand Loyalty

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Instructor

EDUCBA
EDUCBA
357 Courses117,188 learners

Offered by

EDUCBA

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