Emory University
Marketing Channel Strategy & B2B2C Routes to Market Specialization
Emory University

Marketing Channel Strategy & B2B2C Routes to Market Specialization

Value Creation, Distribution, B2B, Partnering. In this course, you will learn how to capture and leverage this value through the careful selection of channel partners, the application of appropriate incentives and pricing agreements, the design and management of multiple channels.

Sandy Jap

Instructor: Sandy Jap

2,978 already enrolled

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Get in-depth knowledge of a subject
4.6

(53 reviews)

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(53 reviews)

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to design and redesign routes to market

  • How to select and incentivize partners

  • How to structure and manage business partnerships for maximum returns

  • How to thrive with and manage powerful partners

Details to know

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Taught in English

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Specialization - 4 course series

Marketing Channel Benefits

Marketing Channel Benefits

Course 19 hours

What you'll learn

Skills you'll gain

Category: Strategic Marketing
Category: Innovation
Category: Customer Insights
Category: Go To Market Strategy
Category: Target Market
Category: Consumer Behaviour
Category: Market Research
Category: Business Marketing
Category: Marketing Channel
Category: Strategic Planning
Category: Strategic Thinking
Category: B2B Sales
Category: Customer Analysis
Category: Market Opportunities
Category: Competitive Analysis
Marketing Channel Functions

Marketing Channel Functions

Course 26 hours

What you'll learn

Skills you'll gain

Category: Strategic Marketing
Category: Compensation Management
Category: Coordinating
Category: Supply Chain
Category: Business Workflow Analysis
Category: Gap Analysis
Category: Consumer Behaviour
Category: Process Optimization
Category: Strategic Partnership
Category: Value Propositions
Category: Business Marketing
Category: Customer Demand Planning
Category: Marketing Channel

What you'll learn

Skills you'll gain

Category: Strategic Marketing
Category: Strategic Thinking
Category: Direct Selling
Category: Decision Making
Category: Strategic Partnership
Category: Business Relationship Management
Category: Business Risk Management
Category: Business Marketing
Category: Price Negotiation
Category: Revenue Management
Category: Risk Mitigation
Category: Marketing Channel

What you'll learn

Skills you'll gain

Category: Customer experience strategy (CX)
Category: B2B Sales
Category: Marketing Strategies
Category: Business Relationship Management
Category: Strategic Partnership
Category: E-Commerce
Category: Market Dynamics
Category: New Business Development
Category: Marketing Channel
Category: Brand Management

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Instructor

Sandy Jap
Emory University
4 Courses5,297 learners

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