Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Meta Marketing Science Certification Prep Specialization

New! Discover how 91% of learners achieved at least one positive career outcome. Learn more.

Meta Marketing Science Certification Prep Specialization

Unlock your potential in marketing analytics. Build your marketing analytics skills and prepare to take the Meta Marketing Science Certification Exam

Instructors: Brandi Robinson

Included with Coursera Plus

Learn more

5 course series

Get in-depth knowledge of a subject

4.8

(117 reviews)

Intermediate level

Recommended experience

1 month at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

5 course series

Get in-depth knowledge of a subject

4.8

(117 reviews)

Intermediate level

Recommended experience

1 month at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

What you'll learn

Collect, sort, evaluate, and visualize marketing data
Design experiments and test hypotheses to evaluate advertising effectiveness
Use Meta Ads Manager to run tests, learn what works and optimize ad performance

Overview

This five-course program is designed for anyone looking to build their in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. The program is geared toward learners with experience with basic data analytics skills.

Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more.

You’ll learn basic marketing principles and how data informs marketing decisions. You’ll apply common statistical methods used to segment audiences, evaluate campaign results, optimize the marketing mix, and evaluate sales funnels.

Throughout the program, you'll learn how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll have the opportunity to apply your new skills in hands-on, industry-specific projects.

The final course prepares you for the Meta Marketing Science Professional Certification exam. Upon successful completion of the program, you'll earn a certificate of completion from Coursera.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English

74 practice exercises

Specialization - 5 course series

Marketing Analytics Foundation

Course 111 hours4.8 (2,279 ratings)View course

What you'll learn

How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection

Skills you'll gain

Data Collection, Google Analytics, Facebook, Marketing Analytics, Application Programming Interface (API), Web Analytics, Marketing, Digital Marketing, Information Privacy, Data-Driven Decision-Making, Analytics, Data Integration, Advertising, Data Analysis, and Personally Identifiable Information

Statistics Foundations

Course 221 hours4.8 (367 ratings)View course

What you'll learn

The basic principles of descriptive and inferential statistics
Use statistical analyses to make data-driven decisions
How to formulate and test hypotheses and take action based on the outcome

Skills you'll gain

Statistics, Spreadsheet Software, Descriptive Statistics, Time Series Analysis and Forecasting, Regression Analysis, Sampling (Statistics), Statistical Modeling, Statistical Methods, Analytics, Statistical Analysis, Probability & Statistics, Marketing Analytics, Data Modeling, Statistical Hypothesis Testing, Data Analysis, Tableau Software, Bayesian Statistics, and Statistical Inference

Data Analytics Methods for Marketing

Course 312 hours4.7 (282 ratings)View course

What you'll learn

How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel

Skills you'll gain

Regression Analysis, Key Performance Indicators (KPIs), Marketing Analytics, Customer Analysis, A/B Testing, Return On Investment, Marketing Strategies, Marketing Channel, Marketing Planning, Marketing Effectiveness, Sales Pipelines, Unsupervised Learning, Target Audience, Marketing, Forecasting, Advertising Campaigns, and Data Analysis

Marketing Analytics with Meta

Course 413 hours4.8 (245 ratings)View course

What you'll learn

How to optimize your marketing campaign by evaluating campaign results
How to measure advertising effectiveness with Meta’s testing tools
How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations

Skills you'll gain

Advertising Campaigns, Campaign Management, A/B Testing, Advertising, Key Performance Indicators (KPIs), Marketing Analytics, Presentations, Target Audience, Brand Awareness, Marketing Effectiveness, Facebook, Data Analysis, Social Media Campaigns, Digital Advertising, Data-Driven Decision-Making, Social Media Marketing, Marketing Strategies, Marketing, and Data Presentation

Prepare for the Meta Marketing Science Certification Exam

Course 51 hourView course

What you'll learn

This course helps you prepare for the Meta Marketing Science Certification exam. You’ll be guided through scheduling and taking the exam through Meta Blueprint. You’ll get access to the study guide and other resources to help you prepare for the exam.

Skills you'll gain

Registration, Marketing Effectiveness, Marketing, Digital Marketing, Social Media Marketing, Statistical Methods, Analytics, Resource Utilization, Marketing Analytics, and Data Analysis

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Brandi Robinson

2 Courses41,061 learners

Anke Audenaert

Offered by

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Frequently asked questions

Learners who have a background in data analytics and who want to level up their marketing analytics skills

Aptly provides online education where technology disrupts. Aptly’s team of educators, digital marketers, marketing analysts and instructional designers combine their experience from academia and the tech industry into hands-on, applied education programs. Together with Meta, they have helped hundreds of thousands of students, employees, job seekers, marketers and businesses gain the skills and knowledge to succeed in the digital economy.

Learners should be familiar with data analytics and how to use Spreadsheets and basic SQL to perform data analytics.

Should you decide to take all or multiple courses, we highly encourage you to take them in the suggested order as we have designed the courses to work in sequence.

Course 1 - Marketing Analytics Foundation
Course 2 - Statistics for Marketing
Course 3 - Data Analytics Methods for Marketing
Course 4 - Marketing Analytics with Meta
Course 5 - Prepare for the Meta Marketing Science Certification Exam

Please note that you must complete the first four courses in the program in order to gain access to the fifth course and the Meta Marketing Science Certification Exam.

Meta Marketing Science Certification Prep Specialization

What you'll learn

Overview

Skills you'll gain

What’s included