Will I earn university credit for completing the Specialization?

There is no University credit for completing the Specialization

What will I be able to do upon completing the Specialization?

You can unlock the Specialization level certificate

What is multi-channel content marketing?

Multi-channel content marketing involves creating and distributing content across multiple platforms, such as social media, email, blogs, and mobile apps, to reach and engage a broader audience. It ensures a cohesive brand message while catering to different audience preferences.

What is email and mobile marketing?

Email marketing focuses on sending targeted messages to subscribers via email to promote products or services, while mobile marketing targets users through mobile devices via SMS, apps, and mobile ads. Both are essential for engaging audiences and driving conversions in a digital marketing strategy.

How does mobile marketing fit into a multichannel marketing strategy?

Mobile marketing integrates into a multichannel strategy by reaching users on their smartphones and tablets through apps, SMS, and mobile-optimized content. It ensures consistent brand engagement and supports other channels like email and social media by providing a seamless customer experience across devices.

What are the multi-channel marketing techniques?

Multi-channel marketing techniques include email campaigns, social media marketing, mobile marketing, content marketing, and paid advertising. These techniques work together to create a unified brand presence, reaching customers through various touchpoints to enhance engagement and drive conversions.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Multichannel Marketing - Email, Content and Mobile Marketing Specialization

Multichannel Marketing - Email, Content and Mobile Marketing Specialization

Master Omnichannel Marketing and Build a Brand

Instructors: Priyanka Mehta

Included with Coursera Plus

Learn more

5 course series

Get in-depth knowledge of a subject

4.6

(7 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

5 course series

Get in-depth knowledge of a subject

4.6

(7 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

What you'll learn

Master digital marketing essentials, channels, and ROI evaluation.
Implement behavioral marketing, email, and app strategies for better engagement and conversions.
Optimize content for B2B and B2C using paid ads and content calendars.
Use tools like Mailchimp, AppTweak, and HubSpot to enhance performance and measure success.

Overview

This comprehensive Multichannel Marketing Specialization equips you with the essential skills to excel in various facets of digital marketing, from social media and email marketing to mobile app optimization and content strategy. Through six in-depth modules, you'll learn to attract and engage customers, drive business growth, and adapt to the evolving digital landscape.

By the end of this program, you will be able to:

Understand Behavioral Marketing and Digital Strategies: Master the fundamentals of behavioral marketing, including customer lifecycle management and the RACE framework, to build robust digital strategies that drive growth.
Excel in Email Marketing: Develop, design, and optimize email campaigns using tools like Mailchimp, focusing on audience management, automation, and A/B testing for maximum engagement and business impact.
Master Mobile App Marketing and Monetization: Optimize your app for success through App Store Optimization (ASO), advanced promotion strategies, and effective CRM management to boost downloads and revenue.
Develop Effective Content Strategies: Create and refine content strategies that enhance brand visibility and engagement, leveraging paid ads, content calendars, and content structure optimization to improve SEO and audience interaction.

Guided by industry experts, you'll engage in hands-on activities and real-world examples, preparing you for success in entry-level digital marketing roles and beyond.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English

44 practice exercises

Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Simplilearn

Specialization - 5 course series

- Project Name: Online Marketing Strategy for Textile Manufacturing Company

- Project Name: Create a Mailchimp Campaign and Use Email Marketing Strategies to Boost the Growth of Business for a Newly Launched Gaming Company

- Project Name: Create a Mobile Marketing Campaign with a Call-to-Action Trigger, an Effective Mobile App Description, and Use Facebook to Promote the App for an Automobile Company

- Project Name: Create a Campaign Hashtag and B2C Persona, to Increase Brand Awareness, and Use Content KPIs to Analyze the Result of the Marketing Efforts for a Bookstore.

Digital Marketing Landscape

Course 111 hoursView course

What you'll learn

Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.

Skills you'll gain

Digital Marketing, Social Media Marketing, Brand Awareness, Video Production, Web Analytics and SEO, Digital Advertising, Search Engine Optimization, Marketing, Consumer Behaviour, Content Marketing, Business Strategy, UI/UX Strategy, Marketing Strategy and Techniques, and E-Commerce

Behavioral Marketing

Course 27 hours4.6 (17 ratings)View course

What you'll learn

Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.

Skills you'll gain

Digital Marketing, Marketing Strategies, Social Media Marketing, Google Ads, Marketing Psychology, Email Marketing, Customer Relationship Management, Marketing Analytics, Data-Driven Decision-Making, Marketing, Target Audience, Data Collection, and Digital Advertising

Email Marketing

Course 37 hoursView course

What you'll learn

Master email marketing fundamentals
Create and optimize targeted campaigns using Mailchimp
Design effective email templates, forms, and newsletters
Implement automation and A/B testing to enhance campaign performance

Skills you'll gain

A/B Testing, Email Marketing, Law, Regulation, and Compliance, Marketing Automation, Newsletters, Marketing Strategy and Techniques, Digital Marketing, Promotional Strategies, Target Audience, Campaign Management, Automation, and Lead Generation

Mobile Marketing

Course 47 hoursView course

What you'll learn

Master mobile app marketing and monetization strategies
Implement effective App Store Optimization (ASO) techniques
Boost app visibility with advanced promotion strategies
Enhance app performance and CRM management using AppTweak and HubSpot

Skills you'll gain

Search Engine Optimization, Marketing Strategies, HubSpot CRM, Customer Acquisition Management, Customer Engagement, Performance Metric, Advertising Campaigns, Marketing Automation, Promotional Strategies, Product Promotion, Web Analytics, Advertising, Customer Relationship Management, Online Advertising, Keyword Research, and Social Media Marketing

Content Strategy

Course 58 hoursView course

What you'll learn

Master content strategy fundamentals for better brand visibility and conversions.
Optimize B2B and B2C content to boost audience engagement.
Leverage paid ads and content calendars for maximum reach.
Measure success with KPIs and refine strategies through content audits.

Skills you'll gain

Content Strategy, Search Engine Optimization, Content Creation, Digital Advertising, Content Marketing, Social Media Content, Business-To-Consumer, Customer Engagement, Key Performance Indicators (KPIs), Email Marketing, Digital Content, Copywriting, Web Content, Paid media, Content Performance Analysis, B2B Sales, Marketing Strategies, and Target Audience