Fundação Instituto de Administração
Pesquisa de Mercado e Estratégia de Marketing Specialization
Fundação Instituto de Administração

Pesquisa de Mercado e Estratégia de Marketing Specialization

Como pesquisa de mercado colabora com o marketing. Desenvolva suas habilidades de pesquisa de mercado para desenvolver estratégias de marketing.

Andres Veloso
Sofia Ferraz
Vitor Nogami

Instructors: Andres Veloso

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Get in-depth knowledge of a subject
4.9

(16 reviews)

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.9

(16 reviews)

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Fundação Instituto de Administração

Specialization - 4 course series

What you'll learn

Skills you'll gain

Category: Strategic Marketing
Category: Digital Marketing
Category: Market Intelligence
Category: Customer Insights
Category: Marketing Strategies
Category: Target Market
Category: A/B Testing
Category: Marketing Analytics
Category: Consumer Behaviour
Category: Data-Driven Decision-Making
Category: Market Research
Category: Statistical Hypothesis Testing
Category: Marketing Management

What you'll learn

Skills you'll gain

Category: Marketing
Category: Interviewing Skills
Category: Focus Group
Category: Decision Making
Category: Surveys
Category: Consumer Behaviour
Category: Research Methodologies
Category: Market Research
Category: Qualitative Research
Category: Analysis
Category: Presentations
Category: Data Collection
Category: Research

What you'll learn

Skills you'll gain

Category: Data Quality
Category: Data Analysis
Category: Sampling (Statistics)
Category: Research Methodologies
Category: Market Research
Category: Quantitative Research
Category: Survey Creation
Category: Statistical Analysis
Category: Data Collection

What you'll learn

Skills you'll gain

Category: Strategic Marketing
Category: Data Analysis
Category: Forecasting
Category: Regression Analysis
Category: Variance Analysis
Category: Market Research
Category: Market Analysis
Category: Unsupervised Learning
Category: Correlation Analysis
Category: Exploratory Data Analysis
Category: Customer Analysis
Category: Predictive Modeling
Category: Marketing Analytics
Category: Strategic Decision-Making
Category: Statistical Modeling
Category: Quantitative Research
Category: Statistical Analysis

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Instructors

Andres Veloso
Fundação Instituto de Administração
4 Courses1,232 learners

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