Real Madrid Graduate School Universidad Europea
Revolution in Sports Media: Innovative Strategies Specialization

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Real Madrid Graduate School Universidad Europea

Revolution in Sports Media: Innovative Strategies Specialization

Shaping the Future of Sports Media. Master media, tech and content strategies to transform fan engagement and storytelling in sports.

Marisa Sáenz

Instructor: Marisa Sáenz

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Beginner level

Recommended experience

2 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

2 months
at 10 hours a week
Flexible schedule
Learn at your own pace

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Specialization - 4 course series

The Evolution of Sports Media

The Evolution of Sports Media

Course 115 hours

What you'll learn

  • Understand the history and digital evolution of sports media

  • Identify key challenges facing modern media platforms

  • Analyze fan behavior and its impact on content creation

Skills you'll gain

Category: Media Production
Category: Consumer Behaviour
Category: Journalism
Category: Digital Transformation
Category: Data Ethics
Category: Business Modeling
Category: Live Streaming
Category: Content Creation
Category: Legal Risk
Category: Media and Communications
Category: Animations
Category: Intellectual Property
Category: Digital Media Strategy
Category: Revenue Management
Category: Advertising Sales

What you'll learn

  • Design content strategies to connect with global audiences

  • Build digital communities and boost fan engagement

  • Navigate sponsorships, partnerships, and media rights sales

Skills you'll gain

Category: Content Marketing
Category: Sales
Category: Brand Strategy
Category: Content Strategy
Category: Global Marketing
Category: Media and Communications
Category: Social Media
Category: Media Production
Category: Brand Management
Category: Advertising
Category: Storytelling
Category: Content Creation
Category: Media Strategy
Category: Customer Engagement
Category: Strategic Partnership
Category: Promotional Strategies
Category: Social Media Management

What you'll learn

  • Understand the impact of OTT and on-demand media models in sports

  • Explore immersive media formats and behind-the-scenes experiences

  • Analyze how esports and new formats are reshaping fan consumption

Skills you'll gain

Category: Content Creation
Category: Community Development
Category: Digital Transformation
Category: AI Personalization
Category: Augmented and Virtual Reality (AR/VR)
Category: Electronic Media
Category: Business-To-Consumer
Category: Customer Engagement
Category: Virtual Reality
Category: Digital Media Strategy
Category: Live Streaming
Category: Innovation
Category: Media and Communications
Category: Technology Strategies

What you'll learn

  • Analyze the future of revenue models and economic sustainability in sports media

  • Understand new audience patterns, gamification, and opportunities in women’s sports

  • Explore emerging technologies like AI, digital twins, and immersive experiences

Skills you'll gain

Category: Business Transformation
Category: AI Personalization
Category: Virtual Environment
Category: Content Performance Analysis
Category: Business Strategies
Category: Multimedia
Category: Digital Media Strategy
Category: Augmented and Virtual Reality (AR/VR)
Category: Drive Engagement
Category: Revenue Management
Category: Augmented Reality
Category: Artificial Intelligence
Category: Media and Communications
Category: Media Strategy
Category: Real Time Data
Category: Advertising Sales
Category: Emerging Technologies
Category: Customer Engagement
Category: Customer experience improvement
Category: Target Audience

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Instructor

Marisa Sáenz
Real Madrid Graduate School Universidad Europea
16 Courses2 learners

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