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ROI-Driven Digital Marketing Analytics Specialization

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ROI-Driven Digital Marketing Analytics Specialization

ROI-Driven Digital Marketing Analytics. Master advanced digital marketing techniques to optimize campaigns, drive traffic, and boost ROI.

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Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Master SEM, paid campaigns, and advanced targeting.

  • Optimize CRO, landing pages, and dynamic ads.

  • Analyze performance with Google Analytics and attribution models.

  • Leverage AI for predictive analytics, visual search, and chatbots.

Details to know

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Taught in English

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Specialization - 4 course series

Search Engine Marketing

Search Engine Marketing

Course 115 hours

What you'll learn

  • Master SEM fundamentals and understand SEM vs. SEO.

  • Optimize Google Ads campaigns for better ROI.

  • Implement advanced targeting and remarketing strategies.

  • Utilize Google Ads tools like Performance Max and Universal App Campaigns.

Skills you'll gain

Category: Google Ads
Category: Target Audience
Category: Search Engine Marketing
Category: Keyword Research
Category: Bidding
Category: Digital Advertising
Category: Marketing
Category: Marketing Automation
Category: Advertising Campaigns
Category: Paid media
Category: Campaign Management
Category: Search Engine Optimization
Category: Google Analytics
Category: Digital Marketing
Category: Advertising
Category: Online Advertising
Strategies for Paid Campaigns

Strategies for Paid Campaigns

Course 211 hours

What you'll learn

  • Master paid campaigns and CRO to drive business growth and customer engagement

  • Optimize landing pages with Unbounce and persuasion principles for higher conversions

  • Leverage dynamic ads on Facebook and Instagram for maximum ROI

  • Implement advanced bidding strategies and track performance using Google Analytics

Skills you'll gain

Category: Google Ads
Category: Advertising Campaigns
Category: Pay Per Click Advertising
Category: Digital Marketing
Category: Persuasive Communication
Category: Budget Management
Category: Marketing Psychology
Category: Online Advertising
Category: Facebook
Category: Marketing Analytics
Category: Marketing Budgets
Category: Bidding
Category: Marketing Strategies
Category: Paid media
Category: Consumer Behaviour
Category: Campaign Management
Category: Lead Generation
Category: Web Analytics
Category: Google Analytics
Category: Digital Advertising
Analytics, ROI, and Evaluation

Analytics, ROI, and Evaluation

Course 311 hours

What you'll learn

  • Master KPIs and metrics for optimized business performance.

  • Improve marketing funnels to boost conversions.

  • Leverage Crazy Egg and Google Analytics for data-driven insights.

  • Maximize ROI with effective campaign strategies.

Skills you'll gain

Category: Marketing Analytics
Category: Google Analytics
Category: Return On Investment
Category: Data-Driven Decision-Making
Category: Web Analytics
Category: Heat Maps
Category: Analytics
Category: Key Performance Indicators (KPIs)
Category: Marketing Effectiveness
Category: Customer Engagement
Category: Digital Marketing
Category: Marketing Strategies
Category: Business Metrics
Category: Performance Measurement
Category: Performance Metric

What you'll learn

  • Master AI-driven marketing strategies for better campaigns.

  • Use predictive analytics and AI for precise customer targeting.

  • Enhance engagement with AI in visual search and chatbots.

  • Optimize operations with AI in speech and image recognition.

Skills you'll gain

Category: Artificial Intelligence
Category: Search Engine Optimization
Category: Digital Marketing
Category: Predictive Analytics
Category: Marketing Automation
Category: Customer Analysis
Category: Digital Advertising
Category: HubSpot CRM
Category: Marketing
Category: ChatGPT
Category: Visual Merchandising
Category: Marketing Strategies
Category: Computer Vision
Category: Customer Engagement
Category: Marketing Analytics
Category: Automation
Category: AI Personalization

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Instructor

Simplilearn Instructor
Simplilearn
29 Courses16,797 learners

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