This Specialization empowers you to harness AI for precise targeting and scalable content production, transforming your marketing outcomes. You'll gain expertise in AI-powered content and marketing strategies, craft impactful PR campaigns, leverage AI tools to enhance storytelling, and automate content management processes.

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Smarter Content and Communications with Microsoft Copilot Specialization
AI-Driven Content and Marketing Strategies. Enhance marketing with AI-driven strategies and tools

Instructor: Microsoft
Included with
Recommended experience
Recommended experience
What you'll learn
Leverage AI in content strategy and PR execution
Develop targeted campaigns using AI insights
Create scalable, high-performing content with Copilot
Overview
Skills you'll gain
- Microsoft Copilot
- Web Content
- Content Strategy
- Customer Insights
- Public Relations
- Storytelling
- Proofreading
- Content Performance Analysis
- Marketing and Public Relations
- Integrated Marketing Communications
- Content Management
- Persona Development
- Content Creation
- Marketing Strategies
- Content Development and Management
- Marketing Communications
- Writing and Editing
- Customer Analysis
Tools you'll learn
What’s included

Add to your LinkedIn profile
August 2025
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Microsoft

Specialization - 5 course series
What you'll learn
Distinguish different types of PR content based on their purpose and function within a PR campaign
Apply editing and proofreading best practices to ensure the quality and effectiveness of PR content
Develop strategies for organizing and managing various types of PR content efficiently
Effectively plan and schedule PR campaign content for optimal impact using a content calendar that is aligned with a PR strategy
Skills you'll gain
What you'll learn
Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes
Skills you'll gain
What you'll learn
Skills you'll gain
What you'll learn
Skills you'll gain
What you'll learn
Skills you'll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
More questions
Financial aid available,