This Specialization empowers you to harness AI for precise targeting and scalable content production, transforming your marketing outcomes. You'll gain expertise in AI-powered content and marketing strategies, craft impactful PR campaigns, leverage AI tools to enhance storytelling, and automate content management processes.
Smarter Content and Communications with Microsoft Copilot Specialization
Smarter Content and Communications with Microsoft Copilot Specialization
AI-Driven Content and Marketing Strategies. Enhance marketing with AI-driven strategies and tools
Instructor: Microsoft
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Leverage AI in content strategy and PR execution
Develop targeted campaigns using AI insights
Create scalable, high-performing content with Copilot
Overview
Skills you'll gain
- Customer Insights
- Storytelling
- Microsoft Copilot
- Public Relations
- Proofreading
- Integrated Marketing Communications
- Content Strategy
- Customer Analysis
- Content Management
- Web Content
- Content Performance Analysis
- Content Creation
- Marketing Strategies
- Content Development and Management
- Marketing Communications
- Marketing and Public Relations
- Writing and Editing
- Persona Development
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
August 2025
105 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Microsoft
Specialization - 5 course series
What you'll learn
Distinguish different types of PR content based on their purpose and function within a PR campaign
Apply editing and proofreading best practices to ensure the quality and effectiveness of PR content
Develop strategies for organizing and managing various types of PR content efficiently
Effectively plan and schedule PR campaign content for optimal impact using a content calendar that is aligned with a PR strategy
Skills you'll gain
Content Management, Content Development and Management, Content Creation, Content Management Systems, Proofreading, Content Strategy, Workflow Management, Media and Communications, Marketing and Public Relations, Press Releases, Generative AI Agents, Content Marketing, Promotions and Campaigns, Public Relations, Writing and Editing, Social Media Content, AI Product Strategy, Earned Media, Blogs, and Web Content
What you'll learn
Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes
Skills you'll gain
Public Relations, Storytelling, Integrated Marketing Communications, AI Personalization, Marketing Communications, Marketing Analytics, Content Creation, Marketing and Public Relations, Campaign Management, Digital Media Strategy, Ethical Standards And Conduct, Target Audience, and Strategic Communication
What you'll learn
Skills you'll gain
Microsoft Copilot, Natural Language Processing, Generative AI, Prompt Engineering, Microsoft Office, Productivity Software, Artificial Intelligence and Machine Learning (AI/ML), and Automation
What you'll learn
Skills you'll gain
Microsoft Copilot, Persona Development, Customer Analysis, Search Engine Optimization, Customer Insights, Target Audience, Data Import/Export, Generative AI Agents, Marketing Analytics, Marketing Strategies, Report Writing, Prompt Engineering, Search Engine Marketing, Social Media Marketing, and Marketing
What you'll learn
Skills you'll gain
Content Creation, Content Strategy, Calendar Management, Paid media, Microsoft Copilot, Social Media Content, Brainstorming, Search Engine Optimization, Content Performance Analysis, Marketing Materials, Content Development and Management, Ideation, Generative AI Agents, Personalized Service, and Blogs
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,