EDUCBA
Strategic SEO Mastery: Tools, Strategy & Case Studies Specialization

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EDUCBA

Strategic SEO Mastery: Tools, Strategy & Case Studies Specialization

Master SEO Strategy with Real-World Insights. Gain hands-on SEO skills through strategy-driven lessons and real business case studies.

EDUCBA

Instructor: EDUCBA

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Analyze marketing and business contexts to design effective SEO strategies.

  • Apply frameworks like SWOT and PESTLE to develop data-driven optimization plans.

  • Implement and evaluate SEO techniques to achieve measurable business growth.

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Taught in English
Recently updated!

November 2025

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Specialization - 3 course series

What you'll learn

  • Apply core marketing and segmentation strategies to SEO.

  • Implement on-page SEO to improve search visibility.

  • Evaluate digital channels and align them with business goals.

Skills you'll gain

Category: Market Analysis
Category: Web Analytics and SEO
Category: Marketing Strategies
Category: Marketing
Category: Brand Strategy
Category: Goal Setting
Category: Consumer Behaviour
Category: Digital Marketing
Category: Digital Advertising
Category: Advertising
Category: Keyword Research
Category: Marketing Effectiveness
Category: Search Engine Optimization

What you'll learn

  • Apply SWOT and PESTLE frameworks for SEO strategy design.

  • Conduct SEO audits aligned with business goals and KPIs.

  • Develop actionable, audience-focused SEO optimization plans.

Skills you'll gain

Category: Strategic Thinking
Category: Content Strategy
Category: Target Audience
Category: Analysis
Category: Competitive Analysis
Category: Market Opportunities
Category: Keyword Research
Category: Digital Marketing
Category: Search Engine Optimization
Category: Business Strategy
Category: Web Analytics and SEO

What you'll learn

  • Apply SWOT and PESTLE to develop SEO strategies.

  • Conduct SEO audits and set measurable optimization goals.

  • Monitor attribution models to enhance search performance.

Skills you'll gain

Category: Keyword Research
Category: Case Studies
Category: Business Strategy
Category: Process Improvement and Optimization
Category: Auditing
Category: Content Strategy
Category: Search Engine Optimization
Category: Analysis
Category: Marketing Strategies
Category: Competitive Analysis
Category: Web Analytics and SEO

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Instructor

EDUCBA
EDUCBA
544 Courses140,786 learners

Offered by

EDUCBA

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