Skillshare
AI for Business: Branding, Creative Content, and Marketing Specialization
Skillshare

AI for Business: Branding, Creative Content, and Marketing Specialization

AI Tools for Branding and Content Creation. Master AI tools to streamline your branding, video content, and creative marketing workflow.

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level
No prior experience required
Flexible schedule
1 month at 10 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
No prior experience required
Flexible schedule
1 month at 10 hours a week
Earn a career credential
Share your expertise with employers

Overview

  • Use AI tools like ChatGPT, Canva, and HeyGen to develop a brand identity, video avatars, and dynamic marketing content.

  • Apply prompt engineering techniques to create content faster, including social posts, blog articles, and email campaigns.

  • Build a repeatable creative workflow that combines human intuition with AI automation for branding, video, and content strategy.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

July 2025

15 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Skillshare

Specialization - 4 course series

What you'll learn

Skills you'll gain

Category: Logo Design
Category: Branding
Category: ChatGPT
Category: Canva (Software)
Category: Brand Strategy
Category: Target Audience
Category: Brand Marketing
Category: Typography
Category: Graphic Design
Category: Color Theory
Category: Prompt Engineering
Category: Creative Design

What you'll learn

Skills you'll gain

Category: Scripting
Category: ChatGPT
Category: Artificial Intelligence
Category: Generative AI
Category: AI Personalization
Category: Conceptual Design
Category: Ideation
Category: Persona Development
Category: Prompt Engineering
Category: Creative Design

What you'll learn

Skills you'll gain

Category: Generative AI
Category: Video Editing
Category: Animations
Category: Artificial Intelligence
Category: Video Production
Category: Prompt Engineering
Category: Content Creation
Category: Storyboarding
Category: Creativity
Category: Motion Graphics

What you'll learn

Skills you'll gain

Category: ChatGPT
Category: Workflow Management
Category: Prompt Engineering
Category: Content Creation
Category: Social Media Content
Category: Target Audience
Category: Writing and Editing
Category: Blogs
Category: Business Writing
Category: Artificial Intelligence

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Skillshare
Skillshare
66 Courses3,528 learners

Offered by

Skillshare

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Frequently asked questions