University of Virginia
Digital Product Management Specialization
67,671 enrolled
University of Virginia

Digital Product Management Specialization

Implement a modern approach to product management. Master the fundamentals that create great teams and products

Included with Coursera Plus

Get in-depth knowledge of a subject

(3,031 reviews)

Beginner level

Recommended experience

Flexible schedule
1 month at 10 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(3,031 reviews)

Beginner level

Recommended experience

Flexible schedule
1 month at 10 hours a week
Earn a career credential
Share your expertise with employers

Overview

  • Create and manage a team charter that drives alignment and autonomy

  • Lead from the front with actionable design narrative on your customers

  • Create a culture of experimentation with hypothesis-driven development

  • Instrument relevant, actionable analytics into your product program

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
38 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Virginia

Specialization - 5 course series

What you'll learn

  • How to create the actionable focus to successfully manage your product

  • How to focus your work using modern product management methods

  • How to manage new products and explore new product ideas

  • How to manage and amplify existing products

Skills you'll gain

Category: Business Modeling
Category: Product Management
Category: Product Development
Category: Agile Methodology
Category: Stakeholder Management
Category: Product Roadmaps
Category: Marketing Analytics
Category: Management Training And Development
Category: Product Lifecycle Management
Category: Growth Strategies
Category: Analysis
Category: Innovation
Category: New Product Development
Category: Product Improvement
Category: Team Management
Category: Design Thinking
Category: A/B Testing
Category: Customer Engagement
Category: Customer Insights
Category: B2B Sales

What you'll learn

  • How to evaluate and explain the relevance of concepts and practices from the agile development methodologies

  • How to create a strong shared perspective and drive to value using design methods like personas and problem scenarios

  • How to diagnose what software will be valuable to the user and how to test your ideas using agile user stories and prototypes

  • How to facilitate narrative collaboration with user stories and prototypes

Skills you'll gain

Category: User Story
Category: Agile Product Development
Category: Persona Development
Category: Interviewing Skills
Category: Design Thinking
Category: Agile Methodology
Category: User Research
Category: Software Development
Category: Agile Software Development
Category: Product Management
Category: User Centered Design
Category: Storytelling
Category: Product Improvement
Category: Innovation

What you'll learn

  • How to drive valuable outcomes for your user and reduce waste for your team by diagnosing and prioritizing what you need to know about them

  • How to focus your practice of agile by pairing qualitative and quantitative analytics

  • How to do just enough research when you need it by running design sprints

  • How to accelerate value delivery by investing in your product pipeline

Skills you'll gain

Category: Product Testing
Category: Usability Testing
Category: Continuous Delivery
Category: Agile Methodology
Category: Agile Software Development
Category: DevOps
Category: Lean Methodologies
Category: Design Thinking
Category: Software Development
Category: Agile Product Development
Category: Product Improvement
Category: User Experience Design
Category: Continuous Deployment
Category: Test Automation
Category: Software Testing
Category: User Story
Category: User Research
Category: Product Development

What you'll learn

  • How to naturally, habitually tie your team’s work to actionable analytics that help you drive to user value.

  • How to pair your hypotheses on customer personas and problem with analytics.

  • How to test propositions (a la Lean Startup) so you don’t build features no one wants.

  • How to instrument actionable observation into everything you build (a la Lean UX).

Skills you'll gain

Category: Product Management
Category: Analytics
Category: Agile Methodology
Category: Data Science
Category: Product Testing
Category: Usability Testing
Category: Customer Insights
Category: Product Development
Category: A/B Testing
Category: Data-Driven Decision-Making
Category: User Experience
Category: AI Personalization
Category: Software Development
Category: Agile Software Development

What you'll learn

  • How to select and test agile practices to adaptively improve your team’s practice of agile

  • How to create an agile team charter that aligns your team’s focus with company strategy while leaving it free to work creatively

  • How to facilitate retrospectives with your team to iteratively, collaboratively improve your practice of agile

  • How to support your team’s transition to agile

Skills you'll gain

Category: Agile Methodology
Category: Scrum (Software Development)
Category: Kanban Principles
Category: Backlogs
Category: Estimation
Category: Agile Software Development
Category: User Story
Category: Code Review
Category: Team Management
Category: Sprint Retrospectives
Category: Prioritization
Category: Team Building
Category: Agile Project Management
Category: Goal Setting
Category: Software Development Methodologies

Earn a career certificate

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Instructor

Alex Cowan
University of Virginia
28 Courses512,873 learners

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