En esta Especialización, desarrollarás técnicas elementales en el lenguaje de los negocios, que podrás usar para cambiar a una nueva carrera, comenzar o mejorar tu pequeño negocio, o aplicar en la escuela de negocios para continuar tu formación. Durante cuatro cursos, aprenderás los fundamentos del marketing, la contabilidad, las operaciones y las finanzas. En el Proyecto Final, aplicarás las habilidades aprendidas para desarrollar una estrategia de mercado para tratar un reto empresarial real.
Fundamentos Empresariales Specialization
Fundamentos Empresariales Specialization
Resuelve Problemas Empresariales Reales. Domina los fundamentos del marketing, la contabilidad, las operaciones y las finanzas.
Instructors: Michael R Roberts
Included with 
Get in-depth knowledge of a subject
(322 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(322 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Operational Efficiency
- Financial Modeling
- Financial Statements
- Business Process Management
- Financial Statement Analysis
- Case Studies
- Financial Accounting
- Process Analysis
- Strategic Marketing
- Production Management
- Marketing
- Analysis
- Branding
- Balance Sheet
- Quality Management
- Accrual Accounting
- Capital Budgeting
- Business Analysis
- Operations Management
- Finance
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
23 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania
Specialization - 5 course series
What you'll learn
Skills you'll gain
Marketing Strategy and Techniques, Consumer Behaviour, Strategic Marketing, E-Commerce, Marketing Communications, Market Analysis, Brand Management, Customer Insights, Online Advertising, Marketing, Customer experience strategy (CX), Go To Market Strategy, and Branding
What you'll learn
Skills you'll gain
Balance Sheet, Financial Statement Analysis, Financial Statements, Income Statement, Cash Flows, Accrual Accounting, Revenue Recognition, Financial Accounting, Financial Analysis, Ledgers (Accounting), Bookkeeping, Financial Reporting, Accounting, General Accounting, and Equities
What you'll learn
Skills you'll gain
Operational Efficiency, Operations Management, Process Analysis, Performance Measurement, Quality Management, Process Improvement, Capacity Management, Production Management, Inventory Management System, Workflow Management, and Business Process Management
What you'll learn
Skills you'll gain
Corporate Finance, Cash Flows, Capital Budgeting, Financial Analysis, Finance, Return On Investment, Decision Making, Financial Modeling, Business Mathematics, Loans, Financial Forecasting, and Financial Management
What you'll learn
Skills you'll gain
Business Strategies, Project Management, Business Analysis, Business Strategy, Case Studies, Program Evaluation, Business, Business Consulting, and Analysis
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
El tiempo puede variar dependiendo de cuándo se ofrecen los cursos, pero muchos estudiantes pueden completarlo en 6 meses.
Cada curso se ofrece mensualmente.
Puede pagar por la especialización completa, o pagar individualmente por cada curso conforme se va avanzando. Se ofrece ayuda financiera a los estudiantes que demuestran su interés y necesidad.
More questions
Financial aid available,