What is a business model?

A business model is a format of work structure that helps companies define the characteristics of their business. In a business model, a company states what they do and what they create, who they sell to and who buys it, and how much money they make versus how much it costs to produce profits. In other words, a business model helps a company determine how it will create value. Business models tell investors and customers how a particular company plans to solve certain business problems, and in doing so, what the potential upside of the business model might hold. If a company cannot live up to its business model, then it may choose to cease operations.

What is it important to learn about business models?

It's important to learn that business models are the modern assessment vehicle for how businesses are viewed. Learning about business models can help you articulate your own vision down the road when you have great ideas for businesses and need to interest investors in your idea. When a business forms, it needs to develop and make a case for a business model to gather the basic assumptions about the company's business goal. A business model can also help you learn what path a company will take to chase any potential work opportunity.

What careers can I work in by learning business models?

When you learn about business models, the knowledge you gain can help you find career work in technology companies, advertising agencies, financial consultancies, banking, manufacturing, and other fields. This is because researching, developing, and creating a business model requires insightful thought and analysis about the business opportunity, the target market, and the potential for the business model. As you learn about business models, you start to acquire tips and techniques that help define what the business is and in what direction it's headed. That knowledge can help you grow your career faster within a corporation or a startup.

How can taking online courses help me learn about business models?

Taking online courses to learn about business models is a smart way to gain real-world insights into how certain companies have evolved to bring their products into the world. You will be exposed to both business innovators and opportunistic dreamers who figured out a way to sell a business model to investors, customers, and the world at large. When you gain this knowledge, you'll have the tools to go out and develop your own business model to create your own success.

What are the benefits of taking an online Business Model course?

Online Business Model courses offer a convenient and flexible way to enhance your existing knowledge or learn new Business Model skills. With a wide range of Business Model classes, you can conveniently learn at your own pace to advance your Business Model career skills.

What Business Model courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Business Model, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Business Model Courses - Learn Business Model Online

Explore the Business Model Course Catalog

IBM
Data Analysis and Visualization Foundations
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Big Data, Data Visualization Software, Data Analysis, Dashboard, IBM Cognos Analytics, Statistical Analysis, Data Mining, Apache Hadoop, Data Collection, Tree Maps, Excel Formulas, Apache Hive, Data Mart, Microsoft Excel, Data Quality, Data Cleansing, Data Import/Export
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
27K reviews
Beginner · Specialization · 3 - 6 Months
PwC
Data Analysis and Presentation Skills: the PwC Approach
Skills you'll gain: Analytics, Business Analytics, Data Analysis, Microsoft PowerPoint, Data Presentation, Presentations, Excel Formulas, Data-Driven Decision-Making, Dashboard, Data Storytelling, Business Intelligence, Microsoft Excel, Customer Analysis, Data Visualization, Data Visualization Software, Big Data, Target Market, Data Cleansing, Public Speaking, Spreadsheet Software
4.6
Rating, 4.6 out of 5 stars
11K reviews
Beginner · Specialization · 3 - 6 Months
Politecnico di Milano
Platform Thinking: Innovation in digital business models era
Skills you'll gain: Data Strategy, Business Modeling, Data Ethics, Data Sharing, Design Thinking, Innovation, Customer Data Management, Augmented and Virtual Reality (AR/VR), Market Opportunities, Data Governance, Business Architecture, Systems Thinking, Technology Strategies, Data-Driven Decision-Making, Platform As A Service (PaaS), Big Data, Customer Insights, Strategic Thinking, New Business Development, Digital Transformation
4.8
Rating, 4.8 out of 5 stars
91 reviews
Beginner · Specialization · 3 - 6 Months
Google
Foundations of Business Intelligence
Skills you'll gain: Business Intelligence, Data Integration, Stakeholder Engagement, Dashboard, Data Modeling, Business Analytics, Real Time Data, Requirements Elicitation, Data Storytelling, Data Analysis, Business Metrics, Key Performance Indicators (KPIs), Data Pipelines, Project Implementation
4.8
Rating, 4.8 out of 5 stars
1.7K reviews
Advanced · Course · 1 - 4 Weeks
University of Pennsylvania
Introduction to Finance and Accounting
Skills you'll gain: Financial Statements, Return On Investment, Financial Statement Analysis, Finance, Financial Reporting, Capital Budgeting, Financial Accounting, Financial Modeling, Working Capital, Balance Sheet, Accrual Accounting, Accounting, Cash Flows, Income Statement, Generally Accepted Accounting Principles (GAAP), Financial Analysis, Tax Planning, Equities, Financial Planning, Corporate Finance
4.6
Rating, 4.6 out of 5 stars
14K reviews
Beginner · Specialization · 3 - 6 Months
EIT Digital
Innovation & Entrepreneurship - From Design Thinking to Funding
Skills you'll gain: Business Modeling, Design Thinking, Innovation, Ideation, Entrepreneurship, Business Strategy, Customer Insights, Market Opportunities, Product Management, Creativity, Value Propositions, Fundraising
4.7
Rating, 4.7 out of 5 stars
149 reviews
Intermediate · Course · 1 - 3 Months
Politecnico di Milano
Platform Thinking: what’s beyond Uber?
Skills you'll gain: Innovation, Strategic Thinking, Systems Thinking, Technology Strategies, Digital Transformation, Business Modeling, Business Transformation, Business Development, Market Opportunities, Business Strategy
4.8
Rating, 4.8 out of 5 stars
63 reviews
Beginner · Course · 1 - 4 Weeks
ESSEC Business School
Strategic Business Analytics
Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, R Programming, Customer Analysis, Information Technology, Digital Transformation, Advanced Analytics, Statistical Analysis, Communication, Market Research, Complex Problem Solving, Analytics, Business Analysis, Data Analysis, Value Propositions
4.4
Rating, 4.4 out of 5 stars
1.3K reviews
Advanced · Specialization · 3 - 6 Months
IBM
Data Analysis with Python
Skills you'll gain: Data Wrangling, Data Cleansing, Data Analysis, Data Manipulation, Data Transformation, Data Import/Export, Exploratory Data Analysis, Predictive Analytics, Statistical Analysis, Regression Analysis, Predictive Modeling, Pandas (Python Package), Scikit Learn (Machine Learning Library), Statistical Modeling, Machine Learning Methods, Feature Engineering, Python Programming, Data Pipelines, NumPy
4.7
Rating, 4.7 out of 5 stars
19K reviews
Intermediate · Course · 1 - 3 Months
Copenhagen Business School
Strategic Management
Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Business Transformation, Corporate Strategy, Technology Strategies, Competitive Analysis, Global Marketing, Consumer Behaviour
4.7
Rating, 4.7 out of 5 stars
4.4K reviews
Mixed · Course · 1 - 3 Months
Status: AI skills
Meta
Meta Social Media Marketing
Skills you'll gain: Social Media Content, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Social Media Strategy, Instagram, Verbal Communication Skills, Campaign Management, Marketing Effectiveness, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Facebook, Communication, Advertising Campaigns
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
21K reviews
Beginner · Professional Certificate · 3 - 6 Months
IBM
IBM Data Management
Skills you'll gain: Dashboard, Data Storytelling, Data Warehousing, SQL, Data Presentation, Data Governance, Data Security, Data Migration, Database Design, Data Visualization, Descriptive Statistics, Data Mining, Cloud Storage, Data Visualization Software, IBM DB2, Extract, Transform, Load, Data Management, Relational Databases, MySQL, Excel Formulas
4.7
Rating, 4.7 out of 5 stars
16K reviews
Beginner · Professional Certificate · 3 - 6 Months