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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas en Páginas Web

    Skills you'll gain: Web Analytics, Google Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Analytics, Consumer Behaviour, Data Analysis, Customer Relationship Management, Advertising Campaigns

    4.9
    Rating, 4.9 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Corporate Finance Essentials

    Skills you'll gain: Corporate Finance, Financial Management, Financial Modeling, Financial Analysis, Capital Budgeting, Portfolio Management, Investments, Return On Investment, Cost Estimation, Portfolio Risk, Business Valuation, Capital Markets, Risk Management, Correlation Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Media Strategy, Content Creation, Drive Engagement, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Presentations, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    English for Effective Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Writing and Editing, Concision, Persuasive Communication, English Language, Grammar, Language Competency, Target Audience, Vocabulary

    4.5
    Rating, 4.5 out of 5 stars
    ·
    466 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Mind and Machine

    Skills you'll gain: Problem Solving, Computational Thinking, Computer Vision, Game Theory, Image Analysis, Probability, Artificial Neural Networks, Mathematical Modeling, Behavioral Economics, Convolutional Neural Networks, Algorithms, Human Development, Analytical Skills, Artificial Intelligence and Machine Learning (AI/ML), Computer Graphics, Artificial Intelligence, Psychology, Human Learning, Deep Learning, Theoretical Computer Science

    4.4
    Rating, 4.4 out of 5 stars
    ·
    366 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    The Theory of the Firm

    Skills you'll gain: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Operations Management: Quality and Supply Chain

    Skills you'll gain: Operations Management, Supply Chain, Continuous Improvement Process, Operations, Process Improvement, Supply Chain Management, Quality Management, Lean Manufacturing, Business Technologies, Process Capability, Statistical Analysis, Inventory Control, Sustainable Business, Network Planning And Design, Statistical Methods, Customer Demand Planning, Vendor Contracts, Process Control, Corporate Sustainability, Program Management

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Zurich

    Teaching Science at University

    Skills you'll gain: Laboratory Experience, Teaching, Instructional Strategies, Experimentation, Education and Training, Pedagogy, Lecturing, Student Engagement, Research Design, Drive Engagement, Course Development, Scientific Methods, Simulations, Model Evaluation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    194 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Computational Methods in Pricing and Model Calibration

    Skills you'll gain: Regression Analysis, Actuarial Science, Derivatives, Financial Market, Statistical Methods, Market Data, Financial Modeling, Securities (Finance), Risk Modeling, Financial Systems, Mathematical Modeling, Numerical Analysis, Applied Mathematics, Python Programming, Process Optimization, Probability Distribution, Algorithms, Case Studies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Shanghai Jiao Tong University

    Training and Practicing in English Public Speaking

    Skills you'll gain: Public Speaking, Active Listening, English Language, Verbal Communication Skills, Communication, Critical Thinking, Creative Thinking, Stress Management, Adaptability, Self-Awareness

    4.6
    Rating, 4.6 out of 5 stars
    ·
    300 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Understanding the Value of Human-Centered Design

    Skills you'll gain: Human Centered Design, User Experience Design, Stakeholder Engagement, Design Thinking, Creativity, Research and Design, Ideation, Stakeholder Analysis, Surveys, Data Collection, Storytelling, Design Strategies, Collaboration, Innovation, User Research, Presentations, Communication, Goal Setting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Analíticas en Páginas Web: Tecnológico de Monterrey
  • Corporate Finance Essentials: IESE Business School
  • Content, Advertising & Social IMC: Northwestern University
  • Create a Promotional Video using Canva: Coursera
  • English for Effective Business Writing: The Hong Kong University of Science and Technology
  • Mind and Machine: University of Colorado Boulder
  • The Theory of the Firm: University of Illinois Urbana-Champaign
  • Operations Management: Quality and Supply Chain: University of Illinois Urbana-Champaign
  • Teaching Science at University: University of Zurich
  • Computational Methods in Pricing and Model Calibration: Columbia University

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