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Advertising Courses Online

Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.


Explore the Advertising Course Catalog


  • Status: Free Trial
    Free Trial
    M

    Meta

    Advertising with Meta

    Skills you'll gain: Advertising Campaigns, Advertising, Target Audience, Social Media Campaigns, Marketing Budgets, Campaign Management, Social Media, Social Media Marketing, Performance Analysis, Facebook, Paid media, Target Market, Instagram, Budget Management, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Duke University

    Advertising and Society

    Skills you'll gain: Advertising, Media and Communications, Digital Advertising, Culture, Art History, Creativity, Consumer Behaviour, Business Ethics, Diversity and Inclusion

    4.8
    Rating, 4.8 out of 5 stars
    ·
    972 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    5.8K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Social Media Strategy, Brand Marketing, Digital Media Strategy, Writing, Marketing Analytics, Search Engine Optimization, Business-To-Consumer, B2B Sales, Auditing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    5.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Programmatic Advertising

    Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Social Media Campaigns, Content Strategy, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 3 Months

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Paid media, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Smart Goals, Social Media Strategy, Social Media Campaigns, Instagram, Advertising Campaigns, Marketing Effectiveness, Advertising, Marketing, Key Performance Indicators (KPIs), Marketing Budgets, Presentations, Digital Marketing, Brand Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Neuromarketing

    Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Digital Marketing & E-commerce

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Think Outside the Inbox: Email Marketing

    Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Search Advertising with Google

    Skills you'll gain: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting

    4.2
    Rating, 4.2 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Dynamic Public Speaking

    Skills you'll gain: Public Speaking, Persuasive Communication, Presentations, Verbal Communication Skills, Microsoft PowerPoint, Communication, Storytelling, Motivational Skills, Constructive Feedback, Driving engagement, Performing Arts, Concision, Drive Engagement, Action Oriented, Communication Strategies, Target Audience, Writing, Non-Verbal Communication, Composure, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular advertising courses

  • Advertising with Meta: Meta
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
  • Advertising and Society: Duke University
  • Google Ads for Beginners: Coursera
  • The Strategy of Content Marketing: University of California, Davis
  • Programmatic Advertising: University of Colorado Boulder
  • Meta Social Media Marketing: Meta
  • Neuromarketing: Johns Hopkins University
  • Google Digital Marketing & E-commerce: Google
  • Think Outside the Inbox: Email Marketing: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Frequently Asked Questions about Advertising

Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

  • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
  • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
  • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
  • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
  • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
  • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
  • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

Advertising courses on Coursera are designed to accommodate learners at all levels:

  • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
  • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
  • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

  • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
  • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
  • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

  • Advertising Manager: Plan and execute advertising campaigns across various media.
  • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
  • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
  • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
  • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
  • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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