• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Corporate Communications

      Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Business Communication, Communication Strategies, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      75 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Principles of Economics: Introduction - Getting to Know You

      Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Tax, Market Analysis, International Relations, Operating Cost, Policy Analysis, Consumer Behaviour, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data – What It Is, What We Can Do With It

      Skills you'll gain: Data Literacy, Data Visualization, Data Analysis, Research Design, Descriptive Statistics, Analytics, Analysis, Statistics, Quantitative Research, Statistical Methods, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      177 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Designing for User Experience

      Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Persona (User Experience), Design Research, Design Thinking, User Centered Design, Wireframing, Usability Testing, Prototyping, Innovation, Creativity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      82 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      L

      Ludwig-Maximilians-Universität München (LMU)

      竞争策略(中文版)

      Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Strategic Decision-Making, Market Dynamics, Market Analysis, New Product Development, Innovation, Product Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      499 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Product Management: Capstone Project

      Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Market Intelligence, Marketing Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      70 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Fundamentals of Software Architecture for Big Data

      Skills you'll gain: Service Level, Software Engineering, Software Architecture, Distributed Computing, Data Architecture, Microservices, Software Development, Transaction Processing, Software Design, Test Driven Development (TDD), Blockchain, Big Data, Maintainability, Data Structures, System Monitoring, Databases

      Build toward a degree

      3.5
      Rating, 3.5 out of 5 stars
      ·
      87 reviews

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Mastering Data Analysis with Pandas

      Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, NumPy, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      169 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Power Platform in Business Analysis

      Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Data Visualization, Interactive Data Visualization, Dashboard, Business Process Automation, Data Analysis, Business Workflow Analysis, Application Development, Business Process, Data Modeling, ChatGPT, Data Integration

      3.9
      Rating, 3.9 out of 5 stars
      ·
      58 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Technical University of Munich (TUM)

      Digitalisation in Space Research

      Skills you'll gain: Global Positioning Systems, Digital Transformation, Aerospace Basic Quality System Standards, Manufacturing Processes, Big Data, Production Process, Cybersecurity, Artificial Intelligence, Threat Detection, Telecommunications, Data Processing, Technology Strategies, Cloud Computing, Data Storage, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      99 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Establishing Product-Market Fit

      Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, User Feedback, Product Testing, Lean Methodologies, Ideation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      86 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Entrepreneurship Capstone

      Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Entrepreneurship, Market Analysis, Innovation, Marketing, Market Research, Product Management, Product Development, Business Strategies, Business Solutions, Value Propositions, Business Modeling, Interviewing Skills, Finance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      271 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…122123124…356

    In summary, here are 10 of our most popular marketing analytics courses

    • Introduction to Corporate Communications: University of California, Irvine
    • Principles of Economics: Introduction - Getting to Know You: Rice University
    • Data – What It Is, What We Can Do With It: Johns Hopkins University
    • Designing for User Experience: Microsoft
    • 竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
    • Product Management: Capstone Project: IBM
    • Fundamentals of Software Architecture for Big Data: University of Colorado Boulder
    • Mastering Data Analysis with Pandas: Coursera Project Network
    • Power Platform in Business Analysis: Microsoft
    • Digitalisation in Space Research: Technical University of Munich (TUM)

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok