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    Results for "brand management"

    • Google

      Play It Safe: Manage Security Risks

      Skills you'll gain: Threat Management, Cybersecurity, Risk Management Framework, Risk Management, Business Risk Management, Incident Response, Vulnerability Management, Security Information and Event Management (SIEM), Security Controls, Continuous Monitoring, Information Systems Security, Enterprise Security, Risk Analysis, Threat Detection, Information Assurance, Open Web Application Security Project (OWASP), Auditing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication Strategies

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Technical University of Denmark (DTU)

      Global Environmental Management

      Skills you'll gain: Water Resources, Energy and Utilities, Environmental Engineering, Natural Resource Management, Civil Engineering, Environment, Environmental Management Systems, Public Works, Land Management, Environmental Resource Management, Environmental Science, Cultural Responsiveness, Waste Minimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Johns Hopkins University

      Data Science

      Skills you'll gain: Shiny (R Package), Rmarkdown, Exploratory Data Analysis, Regression Analysis, Leaflet (Software), Version Control, Statistical Analysis, R Programming, Data Manipulation, Data Cleansing, Data Science, Statistical Inference, Predictive Modeling, Statistical Hypothesis Testing, Data Wrangling, Data Visualization, Plotly, Machine Learning Algorithms, Plot (Graphics), Knitr

      4.5
      Rating, 4.5 out of 5 stars
      ·
      51K reviews

      Beginner · Specialization · 3 - 6 Months

    • Google Cloud

      Preparing for Google Cloud Certification: Cloud Architect

      Skills you'll gain: Cloud Infrastructure, Kubernetes, Google Cloud Platform, Identity and Access Management, Prompt Engineering, Application Deployment, Cloud Storage, Containerization, Infrastructure As A Service (IaaS), Cloud Computing, CI/CD, Cloud Computing Architecture, Cloud Security, Cloud Management, Cloud Services, Load Balancing, Service Level Agreement, Infrastructure as Code (IaC), Virtual Machines, Process Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      59K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Google Cloud

      Architecting with Google Compute Engine

      Skills you'll gain: Cloud Infrastructure, Google Cloud Platform, Identity and Access Management, Prompt Engineering, Kubernetes, Application Deployment, Cloud Storage, Infrastructure As A Service (IaaS), Containerization, Cloud Computing, CI/CD, Cloud Computing Architecture, Cloud Security, Cloud Services, Load Balancing, Service Level Agreement, Infrastructure as Code (IaC), Virtual Machines, Microservices, Service Level

      4.7
      Rating, 4.7 out of 5 stars
      ·
      58K reviews

      Intermediate · Specialization · 3 - 6 Months

    • University of Minnesota

      Managing Employee Performance

      Skills you'll gain: Performance Management, Performance Appraisal, Employee Performance Management, Constructive Feedback, People Management, Organizational Effectiveness, Employee Engagement, Goal Setting, Communication, Culture

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Mixed · Course · 1 - 4 Weeks

    • University of Colorado Boulder

      Agile Project Management

      Skills you'll gain: User Story, Agile Project Management, Scrum (Software Development), Agile Methodology, Engineering Management, Sprint Planning, Organizational Strategy, Software Development Methodologies, Virtual Teams, Leadership

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      394 reviews

      Beginner · Course · 1 - 4 Weeks

    • IBM

      BI Foundations with SQL, ETL and Data Warehousing

      Skills you'll gain: Data Warehousing, Extract, Transform, Load, Apache Airflow, Linux Commands, SQL, IBM Cognos Analytics, Data Pipelines, Apache Kafka, Bash (Scripting Language), Shell Script, Dashboard, File Management, Star Schema, IBM DB2, Business Intelligence, Interactive Data Visualization, Linux, Relational Databases, Stored Procedure, Databases

      4.6
      Rating, 4.6 out of 5 stars
      ·
      24K reviews

      Beginner · Specialization · 3 - 6 Months

    • Multiple educators

      IBM and ISC2 Cybersecurity Specialist

      Skills you'll gain: Network Security, Incident Response, Cloud Computing Architecture, Penetration Testing, Computer Security Incident Management, Cloud Services, Security Controls, Business Continuity, Disaster Recovery, Information Assurance, Peripheral Devices, Cybersecurity, Configuration Management, Computing Platforms, Cloud Security, Network Troubleshooting, Cloud Platforms, Encryption, Data Storage, Cyber Attacks

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Google Cloud

      Preparing for Google Cloud Certification: Cloud Engineer

      Skills you'll gain: Cloud Infrastructure, Kubernetes, Google Cloud Platform, Identity and Access Management, Prompt Engineering, Cloud Storage, Containerization, Infrastructure As A Service (IaaS), Cloud Computing Architecture, Cloud Management, Cloud Services, Load Balancing, Cloud Engineering, Application Deployment, Infrastructure as Code (IaC), Virtual Machines, Cloud Computing, Data Storage, Network Infrastructure, Docker (Software)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      59K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free

      University of Alberta

      Indigenous Canada

      Skills you'll gain: Art History, Social Studies, Storytelling, Cultural Diversity, Culture, Social Justice, Intercultural Competence, Socioeconomics, World History, Political Sciences, Social Sciences, Community Development, Land Management, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      23K reviews

      Mixed · Course · 1 - 3 Months

    Searches related to brand management

    brand management: aligning business, brand and behaviour
    brand management: strategies for a strong brand
    luxury brand management
    strategic brand management
    hospitality luxury brand management
    brand and product management
    introduction to strategic brand management
    1…131415…690

    In summary, here are 10 of our most popular brand management courses

    • Play It Safe: Manage Security Risks: Google
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Global Environmental Management: Technical University of Denmark (DTU)
    • Data Science: Johns Hopkins University
    • Preparing for Google Cloud Certification: Cloud Architect: Google Cloud
    • Architecting with Google Compute Engine: Google Cloud
    • Managing Employee Performance: University of Minnesota
    • Agile Project Management: University of Colorado Boulder
    • BI Foundations with SQL, ETL and Data Warehousing: IBM
    • IBM and ISC2 Cybersecurity Specialist: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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