Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Rice University
Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Regression Analysis, Statistical Analysis, Statistical Modeling, Statistical Inference, Business Analytics, Microsoft Excel, Model Evaluation, Estimation, Data Analysis
Mixed Ā· Course Ā· 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Business Development, Growth Strategies, Business Strategy, Business Management, Team Leadership, Strategic Decision-Making, Governance, Global Marketing, International Finance
Mixed Ā· Course Ā· 1 - 3 Months

University of Michigan
Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure
Beginner Ā· Course Ā· 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Predictive Modeling, Data Manipulation, Predictive Analytics, Big Data, Data Processing, Data Mining, Data Analysis, Data Science, Data-Driven Decision-Making, Unsupervised Learning, Statistical Analysis, Analytics, No-Code Development, Software Installation
Beginner Ā· Course Ā· 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Responsible AI, Health Technology, Health Informatics, Clinical Informatics, Electronic Medical Record, Technology Roadmaps, Patient Flow, Public Health, Innovation, Healthcare Project Management, Systems Integration, Artificial Intelligence, Data Analysis, Data Ethics, Interoperability, Emerging Technologies, Solution Design, Model Evaluation, Application Programming Interface (API), Project Management
Mixed Ā· Course Ā· 1 - 4 Weeks

Skills you'll gain: Canva (Software), Advertising, Social Media Marketing, Marketing Design, Social Media Content, Facebook, Social Media, Graphic Design, Instagram, Branding, Design, Marketing
Intermediate Ā· Guided Project Ā· Less Than 2 Hours

Coursera
Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics
Beginner Ā· Guided Project Ā· Less Than 2 Hours

Tableau Learning Partner
Skills you'll gain: Data Visualization Software, Spatial Data Analysis, Tableau Software, Data Storytelling, Interactive Data Visualization, Data Presentation, Stakeholder Communications, Geospatial Mapping, Business Reporting, Data Analysis, Business Analytics, Data Mapping
Beginner Ā· Course Ā· 1 - 4 Weeks

Skills you'll gain: Excel Macros, Data Validation, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Scatter Plots, Histogram, Data Integrity, Excel Formulas, Spreadsheet Software, Forecasting, Data Analysis, Debugging, Visual Basic (Programming Language), Automation
Beginner Ā· Course Ā· 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Big Data, Web Scraping, Model Evaluation, Web Analytics and SEO, Machine Learning, Information Architecture, Probability & Statistics
Mixed Ā· Course Ā· 1 - 3 Months

California Institute of the Arts
Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, Web Design, User Experience, Wireframing, User Research, User Centered Design, Mockups, Usability Testing, Requirements Analysis, Target Audience, Agile Methodology
Intermediate Ā· Course Ā· 1 - 3 Months

Skills you'll gain: Data Visualization, Data Presentation, Responsible AI, Data Storytelling, Prompt Engineering, Data Analysis, AI Enablement, Oral Expression
Beginner Ā· Course Ā· 1 - 4 Weeks