What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

Universidad Nacional de Colombia

Escritura académica. Estilos de citación y referenciación.

Skills you'll gain: Program Evaluation, Interactive Learning, Learning Strategies, Multimedia, Writing, Style Guides, Research, Ethical Standards And Conduct

Status: Free Trial

Association of International Certified Professional Accountants

Introduction to Blockchain

Skills you'll gain: Blockchain, Key Management, Digital Assets, Asset Management, Cryptography, Security Management, Cybersecurity, FinTech, Security Awareness, Emerging Technologies, Security Controls, Multi-Factor Authentication, Payment Systems, Authentications, Financial Market, Encryption, Financial Regulations, Distributed Computing, Accounting and Finance Software, Technology Solutions

EIT Digital

Basic Recommender Systems

Skills you'll gain: Data Ethics, Usability, System Requirements, Machine Learning Algorithms, Innovation, Algorithms, Predictive Modeling, Data-Driven Decision-Making, Data Mining, Applied Machine Learning, Statistical Methods, Performance Tuning

Status: Free Trial

The Chinese University of Hong Kong

China Strategy

Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy, Market Opportunities, Global Marketing, E-Commerce, Market Analysis

Fundação Instituto de Administração

A prática da gestão de clubes e federações esportivas

Skills you'll gain: Media Relations, Marketing Management, Business Management, Financial Management, Business Strategy, Event Management, Organizational Structure, Strategic Marketing, Market Share, Budget Management, Advertising Sales, Economics

Status: New

Vanderbilt University

The Future of Education with AI: Exploring Perspectives

Skills you'll gain: Education and Training, Artificial Intelligence, AI Personalization, Innovation, Emerging Technologies, Digital Transformation

Status: Free Trial

Yonsei University

AR (Augmented Reality) & Video Streaming Services Emerging Technologies

Skills you'll gain: Augmented Reality, Augmented and Virtual Reality (AR/VR), Live Streaming, Multimedia, Emerging Technologies, Market Analysis, Market Share, Network Routing, Market Opportunities, Cloud Services, Network Protocols, Computer Vision, Business Modeling, Video Production, Content Management, Scalability, User Interface (UI)

BCG

Transformação digital

Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, Business Process Reengineering, Business Strategy, Emerging Technologies, Innovation, Competitive Analysis

Status: Free Trial

New York Institute of Finance

Key Success Factors in Supply Chain Finance

Skills you'll gain: Supplier Management, Supply Chain Management, Customer Analysis, Working Capital, Stakeholder Management, Sales Prospecting, Financial Analysis, Cash Flows, Technology Solutions, Target Market

EIT Digital

System Validation (2): Model process behaviour

Skills you'll gain: Verification And Validation, Systems Analysis, Systems Design, Mathematical Modeling, Programming Principles, Data Structures, Theoretical Computer Science, Distributed Computing, Algorithms

Status: Free Trial

Google

Google UX Design

Skills you'll gain: User Experience Design, Information Architecture, Storyboarding, Wireframing, User Research, User Story, UI/UX Research, Adobe XD, Usability Testing, Figma (Design Software), User Experience, Design Reviews, User Interface and User Experience (UI/UX) Design, Ideation, Persona (User Experience), Presentations, Web Design, Usability, User Centered Design, Research Design

University of Illinois Urbana-Champaign

Sustainable Innovation for Subsistence Marketplaces

Skills you'll gain: Design Thinking, Environmental Issue, Innovation, Entrepreneurship, Corporate Sustainability, Human Centered Design, Business Planning, Market Analysis, Market Research, Consumer Behaviour, Needs Assessment, Qualitative Research

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