• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • C

      Coursera Project Network

      Introducción a CRM con HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines

      4.7
      Rating, 4.7 out of 5 stars
      ·
      73 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Improving Customer Retention

      Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service

      4.6
      Rating, 4.6 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      Packt

      Certified Information Security Manager (CISM)

      Skills you'll gain: Security Management, Vulnerability Assessments, Threat Management, IT Management, Security Strategy, Cyber Governance, Risk Management Framework, Security Controls, Cyber Risk, Security Awareness, Disaster Recovery

      4.4
      Rating, 4.4 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Digital Transformation of Financial Services - Capstone Project

      Skills you'll gain: Financial Services, Digital Transformation, Banking, FinTech, Competitive Analysis, Analysis, Business Analysis, Innovation, Business Strategies, Concision

      4.5
      Rating, 4.5 out of 5 stars
      ·
      173 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Geneva

      Water Cooperation and Diplomacy

      Skills you'll gain: Water Resources, Diplomacy, International Relations, Mediation, Conflict Management, Environment and Resource Management, Negotiation, Policy Analysis, Governance, Environmental Laws, Data Collection

      4.9
      Rating, 4.9 out of 5 stars
      ·
      38 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create website videos with Canva

      Skills you'll gain: Product Demonstration, Web Content, Video Production, Presentations, Marketing Materials, Graphic Design, Data Visualization, Content Creation, Company, Product, and Service Knowledge, Web Design, Team Oriented, Storytelling, Content Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      78 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      Saïd Business School, University of Oxford

      Foundations of Sustainability and ESG

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Stakeholder Engagement, Governance, Business Metrics, Sustainability Reporting, Business Reporting, Stakeholder Management, Environmental Issue, Business Ethics, Investments, Environmental Policy, Diversity and Inclusion

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a Storyboard in Canva

      Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, Graphic Design, Marketing, User Accounts, Business

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Program Management: Framework, Strategy, and Planning

      Skills you'll gain: Program Management, Organizational Strategy, Risk Management, Project Management Life Cycle, Project Management, Benefits Administration, Strategic Planning, Risk Analysis, Portfolio Management, Stakeholder Management, Change Management, Governance, Project Closure, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Entrepreneurial Mindset

      Skills you'll gain: Innovation, Business Modeling, Entrepreneurship, Lean Methodologies, Corporate Strategy, New Product Development, Business Strategy, New Business Development, Product Management, Value Propositions, Customer Insights

      4.3
      Rating, 4.3 out of 5 stars
      ·
      44 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Systems Engineering and Program Management

      Skills you'll gain: Failure Analysis, Scope Management, Systems Engineering, Cost Management, Engineering Management, Change Control, Requirements Management, Risk Management, Project Management, Program Management, Project Design, Work Breakdown Structure, Contract Management, Engineering Design Process, Forecasting

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      47 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Duke University

      ESG Essentials for Sustainable Business

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Environmental Issue, Sustainability Reporting, Stakeholder Management, Business Ethics, Environmental Policy, Compliance Training, Governance, Risk Management, Strategic Thinking, Business Communication, Trend Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      47 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…145146147…316

    In summary, here are 10 of our most popular marketing strategy courses

    • Introducción a CRM con HubSpot: Coursera Project Network
    • Improving Customer Retention: Coursera Instructor Network
    • Certified Information Security Manager (CISM): Packt
    • Digital Transformation of Financial Services - Capstone Project: Copenhagen Business School
    • Water Cooperation and Diplomacy: University of Geneva
    • Create website videos with Canva: Coursera Project Network
    • Foundations of Sustainability and ESG: Saïd Business School, University of Oxford
    • Create a Storyboard in Canva: Coursera Project Network
    • Program Management: Framework, Strategy, and Planning: SkillUp
    • Entrepreneurial Mindset: Tecnológico de Monterrey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok