• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • C

      Coursera Project Network

      Building a Hiring Plan by Analyzing Past Data in Sheets

      Skills you'll gain: Workforce Planning, Job Analysis, Human Resource Strategy, Human Resources, Workforce Management, Google Sheets, Consolidation, Talent Acquisition, Compensation Analysis, Recruitment, Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      45 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      Universidades Anáhuac

      Introducción al Derecho Internacional Público

      Skills you'll gain: International Relations, Arbitration, Diplomacy, Mediation, Public Policies, Commercial Laws, Law, Regulation, and Compliance, Negotiation, Governance, Economic Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Machine Learning Aplicado ao Marketing

      Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Data Visualization, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Data Visualization Software, MarTech, Data Modeling, R Programming, Data Science, Data Analysis, Marketing, Innovation, Business Analytics, Data Manipulation, Data Structures

      4.3
      Rating, 4.3 out of 5 stars
      ·
      58 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Sales Training: Sales Team Management

      Skills you'll gain: Sales Management, Sales Enablement, Sales Training, Management Training And Development, Target Market, Sales Strategy, Sales Process, Sales, Employee Training, Employee Coaching, Talent Acquisition, Employee Onboarding, Recruitment, Business Metrics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      106 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Android App Capstone

      Skills you'll gain: Git (Version Control System), Android Jetpack, Version Control, Android Development, Android Studio, User Interface and User Experience (UI/UX) Design, Mobile Development, User Interface (UI), UI/UX Strategy, Kotlin, User Flows, Development Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Best Practices in Planning DE&I Interventions

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Programs, Diversity Training, Human Resource Strategy, Employee Retention, Human Resources, Recruitment Strategies, Workforce Development, Organizational Effectiveness, Plan Execution, Talent Acquisition, Communication Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      59 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      P

      Packt

      NIST Cybersecurity and Risk Management Frameworks

      Skills you'll gain: Computer Security Incident Management, NIST 800-53, Security Controls, Disaster Recovery, Authorization (Computing), Risk Analysis, Business Risk Management, Security Management, Continuous Monitoring, Change Control, Cybersecurity, Threat Management, Risk Management, System Monitoring, Security Strategy, Cyber Risk, Vulnerability Assessments, Cyber Security Policies, Configuration Management, Enterprise Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Analyze User Research Data with Microsoft Forms

      Skills you'll gain: User Research, User Feedback, Business Research, Data Collection, Market Research, Data Compilation, Business Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      47 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Design a pitch deck with Canva

      Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Product Demonstration, Presentations, Marketing Design, Product Promotion, Value Propositions, Sales Presentation, Sales Presentations, Team Oriented, Graphic Design, Entrepreneurship

      4.7
      Rating, 4.7 out of 5 stars
      ·
      36 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      The University of Notre Dame

      Ethics of Communication

      Skills you'll gain: Active Listening, Conflict Management, Communication Strategies, Business Communication, Business Ethics, Interpersonal Communications, Crisis Management, Strategic Communication, Communication, Ethical Standards And Conduct, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      60 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Professional Selling: Step 3 - Become a High-Performer

      Skills you'll gain: Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Strategy, Solution Selling, Customer Relationship Building, Prospecting and Qualification, Rapport Building, Product Demonstration, Negotiation, Product Knowledge, Setting Appointments, Return On Investment, Cost Benefit Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Automating Team Communication with Google Sheets and Apps Script

      Skills you'll gain: Google Workspace, Google Sheets, Stakeholder Communications, Communication Planning, Scripting, Project Management Software, Email Marketing, Project Management, Web Applications, Javascript

      4.5
      Rating, 4.5 out of 5 stars
      ·
      128 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…152153154…316

    In summary, here are 10 of our most popular marketing strategy courses

    • Building a Hiring Plan by Analyzing Past Data in Sheets: Coursera Project Network
    • Introducción al Derecho Internacional Público: Universidades Anáhuac
    • Machine Learning Aplicado ao Marketing: Fundação Instituto de Administração
    • Sales Training: Sales Team Management: HubSpot Academy
    • Android App Capstone : Meta
    • Best Practices in Planning DE&I Interventions: Rice University
    • NIST Cybersecurity and Risk Management Frameworks: Packt
    • Analyze User Research Data with Microsoft Forms: Coursera Project Network
    • Design a pitch deck with Canva: Coursera Project Network
    • Ethics of Communication: The University of Notre Dame

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok