• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Identifying Patient Populations

      Skills you'll gain: Data Manipulation, Bioinformatics, Data Processing, Data Science, Health Informatics, Clinical Data Management, Clinical Research, Big Data, Analytics, Machine Learning Algorithms, Statistical Methods, Medical Records

      4.5
      Rating, 4.5 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Digital Transformation in Hospitality

      Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Vendor Management, Hospitality Management, Vendor Relationship Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Performance Measurement, Digital Media Strategy, Content Creation, Operational Efficiency, Digital Marketing, Leadership, Customer Engagement, Search Engine Optimization, Content Management

      4.2
      Rating, 4.2 out of 5 stars
      ·
      33 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Applications of Copilot in the Workplace

      Skills you'll gain: Microsoft Copilot, Customer Relationship Management (CRM) Software, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, Self Service Technologies, Sales Process, Sales Strategy, Customer Service, Marketing Analytics, Return On Investment, Automation, Lead Generation, Natural Language Processing, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Packt

      Data Analysis with Pandas and Python

      Skills you'll gain: Pandas (Python Package), Data Import/Export, Matplotlib, Pivot Tables And Charts, Jupyter, Data Visualization Software, Microsoft Excel, Data Analysis, Text Mining, Data Manipulation, Data Cleansing, NumPy, Data Analysis Software, Data Integration, Data Wrangling, Time Series Analysis and Forecasting, Data Transformation, Python Programming, Data Structures, Integrated Development Environments

      4.7
      Rating, 4.7 out of 5 stars
      ·
      32 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      Technion - Israel Institute of Technology

      Action-Driven Business Plan: From the ‘Classroom’ to the World

      Skills you'll gain: Business Planning, Entrepreneurship, Market Research, Business Strategies, Market Analysis, Financial Modeling, Business Development, Video Production, Project Planning, Product Development, Presentations, Risk Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      337 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Cloudera

      Managing Big Data in Clusters and Cloud Storage

      Skills you'll gain: Apache Hive, Database Management, SQL, Big Data, Databases, Data Management, Amazon S3, Apache Hadoop, Data Storage, Cloud Storage, Performance Tuning, Command-Line Interface

      4.7
      Rating, 4.7 out of 5 stars
      ·
      297 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Data Science Challenge

      Skills you'll gain: Applied Machine Learning, Jupyter, Machine Learning Algorithms, Machine Learning, Predictive Modeling, Data Science, Python Programming, Predictive Analytics, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      182 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women

      Skills you'll gain: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Business Marketing, Sales Strategy, Marketing Planning, Value Propositions, Sales, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      174 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Executive Communication Excellence

      Skills you'll gain: Active Listening, Business Writing, Concision, Non-Verbal Communication, Writing, Persuasive Communication, Empathy, Technical Writing, Business Communication, Rapport Building, Grammar, Business Leadership, ChatGPT, Business Transformation, Communication, Technical Documentation, Communication Strategies, Stakeholder Engagement, Marketing Communications, Media and Communications

      4.3
      Rating, 4.3 out of 5 stars
      ·
      6 reviews

      Intermediate · Specialization · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      CentraleSupélec

      Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective

      Skills you'll gain: IT Management, Business Transformation, Workforce Management, Digital Transformation, Operational Efficiency, Information Technology, Product Strategy, Profit and Loss (P&L) Management, Financial Management, Company, Product, and Service Knowledge, Business Analysis, Product Marketing, Expectation Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      151 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      S

      SAE Institute México

      Storytelling y medios digitales

      Skills you'll gain: Storytelling, Storyboarding, Content Creation, Media Production, Multimedia, Technical Writing, Digital Communications, Writing, Scripting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Professional Selling: Step 3 - Become a High-Performer

      Skills you'll gain: Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Strategy, Solution Selling, Customer Relationship Building, Prospecting and Qualification, Rapport Building, Product Demonstration, Negotiation, Product Knowledge, Setting Appointments, Return On Investment, Cost Benefit Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…154155156…361

    In summary, here are 10 of our most popular marketing analytics courses

    • Identifying Patient Populations: University of Colorado System
    • Digital Transformation in Hospitality: Starweaver
    • Applications of Copilot in the Workplace: Microsoft
    • Data Analysis with Pandas and Python: Packt
    • Action-Driven Business Plan: From the ‘Classroom’ to the World: Technion - Israel Institute of Technology
    • Managing Big Data in Clusters and Cloud Storage: Cloudera
    • Data Science Challenge: Coursera Project Network
    • Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women: Goldman Sachs
    • Executive Communication Excellence: Starweaver
    • Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective: CentraleSupélec

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok