• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Generative AI for Business - A Leaders' Handbook

      Skills you'll gain: Generative AI, Business Leadership, Key Performance Indicators (KPIs), Strategic Leadership, Business Marketing, Business Transformation, Deep Learning, Business Strategy, Corporate Strategy, Data Ethics, Artificial Intelligence, Technical Consulting, Data Governance, Customer Engagement, Product Development, Ethical Standards And Conduct

      4.3
      Rating, 4.3 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Saïd Business School, University of Oxford

      The Business Case for ESG

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Business Reporting, Business Ethics, Compliance Reporting, Risk Management, Corporate Strategy, Data Strategy, Stakeholder Management, Financial Analysis, Stakeholder Communications, Performance Analysis, Value Propositions, Regulatory Requirements, Innovation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Salesforce Fundamentals and Setup

      Skills you'll gain: Salesforce, Workflow Management, Customer Relationship Management, Object-Relational Mapping, Business Process Automation, User Accounts, System Configuration, Business Reporting, Data Management, Data Validation, Cloud Computing, Administration, Role-Based Access Control (RBAC), Data Security

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Gobierno corporativo: antecedentes

      Skills you'll gain: Governance, Corporate Accounting, Accountability, Business Management, Corporate Strategy, Organizational Structure, Corporate Communications, Ethical Standards And Conduct, Stakeholder Management, Leadership and Management

      3.8
      Rating, 3.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Challenges of Leading Individuals in the Tech Industry

      Skills you'll gain: Delegation Skills, Engineering Management, Technical Management, Organizational Leadership, Culture Transformation, Leadership and Management, Team Leadership, Team Motivation, Leadership, Organizational Effectiveness, Employee Engagement, Empowerment, Employee Performance Management

      Build toward a degree

      5
      Rating, 5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Arizona

      Introduction to the Orbital Perspective

      Skills you'll gain: Teamwork, Empathy, Visionary, Cultural Diversity, Collaboration, Critical Thinking and Problem Solving, Systems Thinking, International Relations, Environment and Resource Management, Proactivity, Planning, Innovation, Advocacy

      4.4
      Rating, 4.4 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      AI's Existing Impact

      Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, ChatGPT, Customer Engagement, Consumer Behaviour, MarTech, Customer Insights, Customer Service, Artificial Intelligence, Automation, Marketing, Marketing Analytics, Data Ethics, Technology Strategies, Return On Investment, Social Media Content, Algorithms, Business Ethics

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Liderança Estratégica

      Skills you'll gain: Strategic Leadership, Leadership, Organizational Leadership, Business Leadership, Organizational Strategy, Business Ethics, People Development, Organizational Change, Business Strategy, Innovation, Change Management, Culture, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kotter

      The Science of Change

      Skills you'll gain: Organizational Change, Change Management, Culture Transformation, Business Transformation, Organizational Development, Organizational Leadership, Business Leadership, Organizational Structure, Leadership and Management, Organizational Effectiveness, Organizational Strategy, Leadership Development, Overcoming Obstacles, Systems Thinking, Strategic Leadership, People Management, Industrial and Organizational Psychology, Innovation, Leadership, Lifelong Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      44 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Crea tu presencia en redes sociales para tu negocio en Canva

      Skills you'll gain: Social Media, Content Creation, Target Audience, Graphic Design, Social Media Marketing, Social Media Strategy, Content Strategy, Goal Setting, Marketing Materials, Branding

      4.6
      Rating, 4.6 out of 5 stars
      ·
      28 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain Para a Empresa

      Skills you'll gain: Blockchain, Digital Assets, FinTech, Business Transformation, Governance, Cryptography, Business Analysis, Organizational Structure, Digital Transformation, Emerging Technologies, Solution Design, Entrepreneurship, Financial Systems, Market Analysis, Business Management, New Business Development, Transaction Processing, Business Strategy, Competitive Analysis, Payment Systems

      4.9
      Rating, 4.9 out of 5 stars
      ·
      39 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Gestão de RH e Desenvolvimento de Competências

      Skills you'll gain: Human Resources Management and Planning, Human Resource Strategy, Human Capital, Management Training And Development, Workforce Development, People Development, Employee Performance Management, Human Resource Policies, Performance Appraisal, Organizational Strategy, Performance Management, People Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…193194195…316

    In summary, here are 10 of our most popular marketing strategy courses

    • Generative AI for Business - A Leaders' Handbook: Fractal Analytics
    • The Business Case for ESG: Saïd Business School, University of Oxford
    • Salesforce Fundamentals and Setup: LearnKartS
    • Gobierno corporativo: antecedentes: Universidad Nacional Autónoma de México
    • Challenges of Leading Individuals in the Tech Industry: University of Colorado Boulder
    • Introduction to the Orbital Perspective: University of Arizona
    • AI's Existing Impact: Emory University
    • Liderança Estratégica: Fundação Instituto de Administração
    • The Science of Change: Kotter
    • Crea tu presencia en redes sociales para tu negocio en Canva: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok