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    Results for "pricing strategy"

    • Status: New
      New

      EDHEC Business School

      Intellectual Property as Competitive Advantage for Companies

      Skills you'll gain: Intellectual Property, Business Strategy, Competitive Analysis, Corporate Strategy, Law, Regulation, and Compliance, Asset Management, Legal Strategy, Brand Management, Risk Management, Registration

      Beginner · Course · 1 - 4 Weeks

    • Google Cloud

      Introduction to Migration Center Servers Assessments

      Skills you'll gain: Data Import/Export, Cloud Technologies, IT Automation, Google Cloud Platform, Cloud Management, Cloud Infrastructure, Microsoft Azure

      Intermediate · Project · Less Than 2 Hours

    • Status: Free
      Free

      Goldman Sachs

      Goldman Sachs 10,000 Women के साथ, विक्रय और विपणन के मूल सिद्धांत

      Skills you'll gain: Target Market, Marketing Strategies, Marketing, Sales Process, Marketing Effectiveness, Marketing Analytics, Sales Strategy, Business Marketing, Brand Management, Digital Marketing, Sales, Revenue Management

      Mixed · Course · 1 - 4 Weeks

    • Coursera Project Network

      Deployment with Cloud Foundry: Blue-Green Strategy

      Skills you'll gain: Cloud Foundry, Platform As A Service (PaaS), DevOps, Cloud-Native Computing, Application Deployment, Cloud Platforms, Docker (Software), Containerization, Cloud Applications, Continuous Deployment, Cloud Development, Cloud Services, CI/CD, YAML, Scalability

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free
      Free

      University of Leeds

      Sustainability in Business: Building a Greener Future

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Transformation, Sustainability Reporting, Business Modeling, Business Strategy, Business Leadership, Systems Thinking, Business Ethics, Environmental Issue, Business, Environment, Stakeholder Engagement

      Intermediate · Course · 1 - 4 Weeks

    • Fundação Instituto de Administração

      Cultura e Consumo no Marketing Digital

      Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Strategic Marketing, Brand Management, Marketing Strategies, Innovation, Cultural Diversity, Culture, Brand Strategy, Communication Planning, Demography

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New

      UBITS

      Sales mindset y análisis de mercado

      Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Change Management, Innovation, Business Marketing, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New

      Google Cloud

      Introduction to Security in the World of AI

      Skills you'll gain: Data Security, Security Strategy, Security Management, Enterprise Security, Personally Identifiable Information, Information Assurance, Infrastructure Security, Cybersecurity, Threat Modeling, Artificial Intelligence, Cyber Risk

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free

      Coursera Instructor Network

      GenAI for Employee Engagement: Driving Real-Time Insights

      Skills you'll gain: Employee Engagement, Drive Engagement, HR Tech, People Analytics, AI Personalization, Generative AI, Employee Surveys, Human Resource Strategy, Employee Retention, Data Ethics, Real Time Data, Human Resources, User Feedback, Continuous Improvement Process

      Intermediate · Course · 1 - 4 Weeks

    • Banco Interamericano de Desarrollo

      Perspectives in Digital Transformation: Manufacturing

      Skills you'll gain: Digital Transformation, Business Transformation, Manufacturing Operations, Technology Strategies, Supply Chain Management, Business Technologies, Sustainability Reporting, Technology Roadmaps, Needs Assessment, Operational Efficiency, Emerging Technologies

      Beginner · Course · 1 - 4 Weeks

    • Kennesaw State University

      Creating Global Brands with Jagdish Sheth

      Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Marketing, Innovation, Competitive Analysis

      Beginner · Course · 1 - 4 Weeks

    • Fundação Instituto de Administração

      Estratégia Digital e o Comportamento de Busca do Consumidor

      Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Customer Engagement, Performance Measurement, A/B Testing

      Beginner · Course · 1 - 4 Weeks

    Searches related to pricing strategy

    pricing strategy optimization
    pricing strategy in practice
    customer value in pricing strategy
    cost and economics in pricing strategy
    market and competition in pricing strategy
    hospitality pricing strategies and distribution channels
    ‎ استراتيجيات التسعير | pricing strategies ‎
    1…193194195…217

    In summary, here are 10 of our most popular pricing strategy courses

    • Intellectual Property as Competitive Advantage for Companies: EDHEC Business School
    • Introduction to Migration Center Servers Assessments: Google Cloud
    • Goldman Sachs 10,000 Women के साथ, विक्रय और विपणन के मूल सिद्धांत: Goldman Sachs
    • Deployment with Cloud Foundry: Blue-Green Strategy: Coursera Project Network
    • Sustainability in Business: Building a Greener Future: University of Leeds
    • Cultura e Consumo no Marketing Digital: Fundação Instituto de Administração
    • Sales mindset y análisis de mercado: UBITS
    • Introduction to Security in the World of AI: Google Cloud
    • GenAI for Employee Engagement: Driving Real-Time Insights: Coursera Instructor Network
    • Perspectives in Digital Transformation: Manufacturing: Banco Interamericano de Desarrollo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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