What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

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Find the Best Digital Marketing Course for Your Goals

Kennesaw State University
What Are the 4 A’s of Marketing - Jagdish Sheth
Skills you'll gain: Marketing Effectiveness, Marketing Planning, Product Marketing, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Customer experience strategy (CX)
Beginner · Course · 1 - 4 Weeks
Universidad Nacional Autónoma de México
Tecnología musical con software libre: Proyecto final
Skills you'll gain: Musical Composition, Music, Open Source Technology, Digital Publishing, Creativity, Technical Documentation, Content Creation
Intermediate · Course · 1 - 4 Weeks
University of Michigan
Generative AI: Shaping Work and Tasks
Skills you'll gain: Generative AI Agents, Automation, Journalism, Artificial Intelligence, Emerging Technologies, Education and Training, Job Analysis, Marketing Analytics, Marketing, Economics, Analysis
4.3
Rating, 4.3 out of 5 stars
7 reviews
Beginner · Course · 1 - 3 Months
Coursera Project Network
Create a Customer Satisfaction Survey with Typeform
Skills you'll gain: User Feedback, Customer experience improvement, Customer Insights, User Accounts
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Facilitate Organized Online Dialogue with Considerit
Skills you'll gain: Discussion Facilitation, Collaborative Software, Community Organizing, Survey Creation, Surveys, Content Management Systems, System Configuration
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
PHP Development with ChatGPT: Practical Web Development
Skills you'll gain: Prompt Engineering, PHP (Scripting Language), Web Applications, Data Management, Generative AI, Web Development, ChatGPT, Application Development, Application Security, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Debugging, SQL, User Interface (UI) Design
Intermediate · Guided Project · Less Than 2 Hours
Status: New
University of Colorado Boulder
Circular Product Design Frameworks and Certifications
Skills you'll gain: Human Centered Design, Environmental Regulations, Design Thinking, Product Development, Product Design, Corporate Sustainability, Environmental Laws, Packaging and Labeling, Product Lifecycle Management, Design Strategies, Waste Minimization, Sustainability Reporting, Business Strategy, Strategic Partnership
Build toward a degree
Intermediate · Course · 1 - 4 Weeks
Coursera Project Network
Aprende a administrar contenido en Facebook Creator Studio
Skills you'll gain: Social Media Management, Instagram, Facebook, Content Performance Analysis, Social Media, Content Management, Social Media Marketing, Content Creation, Scheduling, Social Media Strategy, Paid media, Dashboard
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Create Interactive Choice Boards with Seesaw
Skills you'll gain: Education Software and Technology, Instructional Design
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Create a no-code one page SMB website with Carrd
Skills you'll gain: Web Content, Content Management, Wireframing, Web Design and Development
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Create Customizable Proposals in Qwilr
Skills you'll gain: Content Performance Analysis, Proposal Development, Presentations, Marketing Materials, Business Writing, Security Controls
Beginner · Guided Project · Less Than 2 Hours
Status: New
Packt
UX: Interaction Design
Skills you'll gain: User Experience Design, User Centered Design, Interaction Design, User Interface and User Experience (UI/UX) Design, Usability, User Flows, Web Content Accessibility Guidelines, UI Components, Apple iOS, Wireframing, Typography, Persona Development
Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular digital marketing courses

What Are the 4 A’s of Marketing - Jagdish Sheth: Kennesaw State University
Tecnología musical con software libre: Proyecto final: Universidad Nacional Autónoma de México
Generative AI: Shaping Work and Tasks: University of Michigan
Create a Customer Satisfaction Survey with Typeform: Coursera Project Network
Facilitate Organized Online Dialogue with Considerit: Coursera Project Network
PHP Development with ChatGPT: Practical Web Development: Coursera Project Network
Circular Product Design Frameworks and Certifications: University of Colorado Boulder
Aprende a administrar contenido en Facebook Creator Studio: Coursera Project Network
Create Interactive Choice Boards with Seesaw: Coursera Project Network
Create a no-code one page SMB website with Carrd: Coursera Project Network

Digital Marketing Courses