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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: Step 3 - Become a High-Performer

    Skills you'll gain: Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Strategy, Solution Selling, Customer Relationship Building, Prospecting and Qualification, Rapport Building, Product Demonstration, Negotiation, Product Knowledge, Setting Appointments, Return On Investment, Cost Benefit Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    SAS

    Statistical Thinking for Industrial Problem Solving, presented by JMP

    Skills you'll gain: Exploratory Data Analysis, Data Compilation, Correlation Analysis, Data Collection, Statistical Inference, Statistics, Statistical Methods, Statistical Modeling, Predictive Modeling, Data Analysis, Statistical Hypothesis Testing, Data-Driven Decision-Making, Regression Analysis, Statistical Analysis, Probability & Statistics, Descriptive Statistics, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Science for Health Research

    Skills you'll gain: R (Software), Model Evaluation, Statistical Modeling, Data Visualization, Data Wrangling, Data Manipulation, Correlation Analysis, Histogram, Data Analysis, Statistical Analysis, Biostatistics, Statistics, Scripting, Statistical Hypothesis Testing, Package and Software Management, Data Import/Export

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Generate and Maintain a Healthy Sales Pipeline

    Skills you'll gain: Sales Pipelines, Customer Retention, Sales Prospecting, Sales Process, Lead Generation, Customer Relationship Management, Sales Strategy, Customer Relationship Management (CRM) Software, Sales, Sales Management, Selling Techniques, Customer Acquisition Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyzing Product Opportunities with Creately

    Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Calculus through Data & Modeling: Limits & Derivatives

    Skills you'll gain: Calculus, Mathematical Software, Data Analysis, Mathematical Theory & Analysis, Derivatives, Graphing, Algebra

    4.7
    Rating, 4.7 out of 5 stars
    ·
    209 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Factorial and Fractional Factorial Designs

    Skills you'll gain: Experimentation, Statistical Analysis, Statistical Methods, Variance Analysis, Data Analysis, Sample Size Determination, Statistical Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    81 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo crear medios imprimibles en Canva

    Skills you'll gain: Brochures, Canva (Software), Graphic Design, Marketing Collateral, Marketing Materials, Presentations, Promotional Materials, Design, Design Elements And Principles, Content Marketing, Marketing

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Customer Analysis, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Logistic Regression, Data Cleansing, Data Manipulation, Advertising, Digital Advertising, Performance Analysis, Machine Learning, Python Programming, Deep Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Investments, Policy Analysis, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    272 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Data Analysis with NumPy and Pandas

    Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Data Import/Export, NumPy, Time Series Analysis and Forecasting, Business Reporting, Jupyter, Data Wrangling, Microsoft Excel, Data Transformation, Matplotlib, Data Analysis, Data Cleansing, Data Preprocessing, Analytics, Data Processing, Management Reporting, Business Analytics, Python Programming

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Generative AI: Turbocharge Mobile App Development

    Skills you'll gain: AI Personalization, Mobile Development, Generative AI, Anthropic Claude, LLM Application, Apple iOS, AI Product Strategy, Machine Learning Methods, Driving engagement, Application Design, Cloud Development, Data Strategy, Embedded Software, User Interface and User Experience (UI/UX) Design

    5
    Rating, 5 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Professional Selling: Step 3 - Become a High-Performer: Kennesaw State University
  • Statistical Thinking for Industrial Problem Solving, presented by JMP: SAS
  • Data Science for Health Research: University of Michigan
  • How to Generate and Maintain a Healthy Sales Pipeline: Coursera
  • Analyzing Product Opportunities with Creately: Coursera
  • Calculus through Data & Modeling: Limits & Derivatives: Johns Hopkins University
  • Factorial and Fractional Factorial Designs: Arizona State University
  • Cómo crear medios imprimibles en Canva: Coursera
  • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera
  • The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior : University of Rochester

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Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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