• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      E

      Emory University

      AI's Existing Impact

      Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, Customer Engagement, MarTech, Artificial Intelligence, Consumer Behaviour, ChatGPT, Marketing, Revenue Management, Data-Driven Decision-Making, Algorithms

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      K

      Kennesaw State University

      Ethical AI Use

      Skills you'll gain: Data Ethics, Artificial Intelligence, Ethical Standards And Conduct, Business Ethics, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Generative AI

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Crie sua primeira campanha com Facebook Ads Manager

      Skills you'll gain: Advertising Campaigns, Facebook, Marketing Budgets, Advertising, Social Media Campaigns, Online Advertising, Paid media, Digital Advertising, Campaign Management, Social Media Management, Content Performance Analysis, Customer Insights, Budget Management, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      University of Virginia

      تحليلات التسويق

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Marketing, Customer Retention, Brand Management, Customer Analysis, Data-Driven Decision-Making, Regression Analysis, Consumer Behaviour, Analytics, Return On Investment, Statistical Analysis, A/B Testing

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Crea tu primer embudo de conversión y CRM con HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management, Customer Communications Management, Sales Pipelines, Sales Development, Lead Generation, Sales Management, Sales Process, Customer Engagement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Diversity and Belonging in Businesses and Organizations

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Human Resource Policies, Cultural Diversity, Diversity Awareness, Organizational Development, Human Resource Strategy, Employee Engagement, Culture Transformation, Relationship Building, Organizational Change, Mentorship, Safety and Security, Business Strategy, Leadership, Critical Thinking

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      How to Set up Facebook Pixel

      Skills you'll gain: Facebook, Digital Advertising, Social Media Marketing, Web Analytics, E-Commerce, Data Integration, Compliance Management, User Accounts

      4.3
      Rating, 4.3 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      W

      Whizlabs

      Data Governance with Databricks

      Skills you'll gain: Data Quality, Data Governance, Metadata Management, Databricks, Information Management, Data Cleansing, Data Access, Data Security, Data Migration, Data Lakes, Role-Based Access Control (RBAC), Data Strategy, Data Transformation, Data Pipelines, Extract, Transform, Load, Amazon Redshift, Amazon Web Services

      3.7
      Rating, 3.7 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      Effective Onboarding

      Skills you'll gain: Employee Onboarding, Employee Retention, Talent Acquisition, Continuous Improvement Process, Employee Performance Management, Employee Engagement, New Hire Orientations, Planning, Relationship Building, Human Resource Strategy, Goal Setting, Leadership Development, Communication

      4.3
      Rating, 4.3 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Understanding Large Language Models in Business

      Skills you'll gain: Large Language Modeling, Business Modeling, Trend Analysis, Business Strategy, Business Process, OpenAI, Prompt Engineering, Business Analysis, ChatGPT, System Design and Implementation, Generative AI, Natural Language Processing, Artificial Intelligence

      4.5
      Rating, 4.5 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Unlocking Business Insights through Storytelling with Data

      Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Storytelling, Data Visualization Software, Infographics, Data-Driven Decision-Making, Tableau Software, Data Analysis, Data Validation, Microsoft Excel, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Capitals Coalition

      Transforming Business: Valuing social and human capital

      Skills you'll gain: Stakeholder Communications, Human Capital, Corporate Sustainability, Business Transformation, Environmental Social And Corporate Governance (ESG), Stakeholder Engagement, Business Ethics, Social Justice, Business Metrics, Performance Measurement, Risk Management, Decision Making, Regulation and Legal Compliance, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…229230231…309

    In summary, here are 10 of our most popular marketing strategy courses

    • AI's Existing Impact: Emory University
    • Ethical AI Use: Kennesaw State University
    • Crie sua primeira campanha com Facebook Ads Manager: Coursera Project Network
    • تحليلات التسويق: University of Virginia
    • Crea tu primer embudo de conversión y CRM con HubSpot: Coursera Project Network
    • Diversity and Belonging in Businesses and Organizations: IE Business School
    • How to Set up Facebook Pixel: Coursera Project Network
    • Data Governance with Databricks: Whizlabs
    • Effective Onboarding: Automatic Data Processing, Inc. (ADP)
    • Understanding Large Language Models in Business: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok