• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • Status: Preview
      Preview
      U

      Universidad de Chile

      Cuidados y procedimientos generales en la atención del recién nacido

      Skills you'll gain: Neonatal Intensive Care Unit, Child Health, Infant Care, Nursing and Patient Care, Respiratory Care, Patient Safety, Medical Equipment, Health Assessment, Nutrition and Diet, Epidemiology, Airway Management, Clinical Monitoring, Clinical Nutrition

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Effective Sales – An Overview

      Skills you'll gain: Sales Management, Sales Strategy, Sales Process, Sales, Business Planning, Business Strategy, Cross-Functional Collaboration, Customer Relationship Building, Key Performance Indicators (KPIs), Goal Setting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      280 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Columbia University

      Construction Finance

      Skills you'll gain: Project Finance, Construction Management, Real Estate, Cash Flows, Financial Modeling, Risk Management, Finance, Project Management, Financial Analysis, Capital Budgeting, Business Mathematics, Strategic Partnership, Return On Investment, Feasibility Studies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Ethical Leadership Through Giving Voice to Values

      Skills you'll gain: Leadership Development, Strategic Leadership, Professional Development, Business Ethics, Initiative and Leadership, Personal Integrity, Employee Coaching, Overcoming Objections, Leadership, Ethical Standards And Conduct, Empowerment, Self-Awareness, Conflict Management, Personal Development, Decision Making, Program Implementation, Action Oriented, Verbal Communication Skills, Plan Execution, Case Studies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      598 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Business Intelligence and Competitive Analysis

      Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Data Analysis, Management Consulting, Business Strategy, Business Consulting, Strategic Thinking, Company, Product, and Service Knowledge, Analysis, Market Analysis, Business Analysis, Performance Analysis, Benchmarking, Value Engineering, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      239 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      Strategies and Approaches in Sports Media

      Skills you'll gain: Storytelling, Social Media Marketing, Social Media, Content Strategy, Content Creation, Social Media Strategy, Media Relations, Strategic Partnership, Brand Management, Paid media, Advertising, Revenue Management, Strategic Communication, Video Production, Community Development, Target Audience, Target Market, Negotiation, Crisis Management, Planning

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Gestión de proyectos: las bases del éxito

      Skills you'll gain: Work Breakdown Structure, Team Leadership, Planning, Project Schedules, Team Management, Scheduling, Leadership and Management, Timelines, Project Management, Project Scoping, Project Planning, Leadership, Scope Management, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      Software Engineering: Modeling Software Systems using UML

      Skills you'll gain: Requirements Analysis, Unified Modeling Language, Object Oriented Design, Functional Requirement, Data Modeling, Object Oriented Programming (OOP), Systems Development Life Cycle, System Requirements, Software Development, Software Engineering, Software Systems, Project Planning, Project Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      319 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Influence

      Skills you'll gain: Influencing, Relationship Building, Professional Networking, Persuasive Communication, Leadership, Organizational Effectiveness, Initiative and Leadership, Organizational Structure, Business Ethics, Collaboration, Stakeholder Analysis, Decision Making, Social Network Analysis, Self-Awareness

      4.7
      Rating, 4.7 out of 5 stars
      ·
      339 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Social Media Advertising

      Skills you'll gain: Social Media, Online Advertising, Digital Advertising, Social Media Marketing, Social Media Strategy, Advertising, Advertising Campaigns, Web Analytics, Content Performance Analysis, Facebook, Paid media, Instagram, Marketing Communications, Target Audience, Driving engagement, Consumer Behaviour, Brand Awareness

      4.6
      Rating, 4.6 out of 5 stars
      ·
      328 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      M

      Microsoft

      Introduction to Microsoft Dynamics 365

      Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Sales Operations, Lead Generation, Service Management, Marketing, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      77 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Introduction to Business Analytics: Communicating with Data

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Infographics, Data Collection, Data Quality, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Analytics, Data Analysis, Analytical Skills, R (Software), Digital Marketing, Health Care

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      643 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…245246247…788

    In summary, here are 10 of our most popular brand management courses

    • Cuidados y procedimientos generales en la atención del recién nacido: Universidad de Chile
    • Effective Sales – An Overview: Fundação Instituto de Administração
    • Construction Finance: Columbia University
    • Ethical Leadership Through Giving Voice to Values: University of Virginia
    • Business Intelligence and Competitive Analysis: Rutgers the State University of New Jersey
    • Strategies and Approaches in Sports Media: Real Madrid Graduate School Universidad Europea
    • Gestión de proyectos: las bases del éxito: University of California, Irvine
    • Software Engineering: Modeling Software Systems using UML: The Hong Kong University of Science and Technology
    • Influence: University of Pennsylvania
    • Social Media Advertising: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok