• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • U

      University of Colorado Boulder

      Electric Vehicle Sensors

      Skills you'll gain: Power Electronics, Electrical Systems, Electrical Power, Torque (Physics), Electronic Components, Electric Power Systems, Electrical Equipment, Energy and Utilities, Basic Electrical Systems, Electrical Engineering, Control Systems, Engineering Calculations, Low Voltage, High Voltage, Machine Controls, Thermal Management, Emerging Technologies

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      48 reviews

      Intermediate · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Estrategias y estilos de negociación      

      Skills you'll gain: Negotiation, Conflict Management, Business Leadership, Communication Strategies, Strategic Planning, Relationship Building, Decision Making, Intercultural Competence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      114 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Geneva

      Climate Change and Water in Mountains: A Global Concern

      Skills you'll gain: Water Resources, Risk Management, Natural Resource Management, Environment, Environment and Resource Management, Environmental Policy, Social Sciences, Systems Thinking, Governance, Economics, Policy, and Social Studies, Environmental Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      319 reviews

      Intermediate · Course · 1 - 3 Months

    • A

      Arizona State University

      Careers in Sustainability

      Skills you'll gain: Data Analysis, Spreadsheet Software, Sustainability Reporting, Marketing and Public Relations, Analysis, Data Presentation, Business Writing, Corporate Sustainability, Public Relations, Product Lifecycle Management, Business Communication, Environmental Social And Corporate Governance (ESG), Presentations, Communication, Peer Review

      4.3
      Rating, 4.3 out of 5 stars
      ·
      56 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Codio

      Intro to Operating Systems 3: Concurrency

      Skills you'll gain: OS Process Management, Operating Systems, System Programming, Performance Tuning, Computer Systems, Data Structures, Debugging

      4.4
      Rating, 4.4 out of 5 stars
      ·
      31 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      E

      EDUCBA

      ITIL V4 Introduction to Service Management Concept

      Skills you'll gain: Service Management, Information Technology Infrastructure Library, IT Service Management, Technical Management, Continuous Improvement Process, Business Process Management, Stakeholder Management, Governance, Change Management, Risk Management, Innovation, Value Propositions

      4.9
      Rating, 4.9 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 3 Months

    • U

      UBITS

      Accountability y gestión del desempeño

      Skills you'll gain: Accountability, Employee Performance Management, Goal Setting, Performance Management, Professional Development, Constructive Feedback, Leadership, Leadership and Management, Personal Development, Employee Engagement, Proactivity, Communication, Assertiveness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      65 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Financial Reporting: Ledgers, Taxes, Auditing Best Practices

      Skills you'll gain: Ledgers (Accounting), Tax Planning, Auditing, Tax Compliance, Income Tax, Financial Auditing, Financial Reporting, Compliance Management, Accounting Records, Regulatory Compliance, Financial Controls, Reconciliation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Business Analytics Executive Overview

      Skills you'll gain: Business Analytics, Data Presentation, Analytics, Data Analysis, Business Intelligence, Advanced Analytics, Data-Driven Decision-Making, Big Data, Predictive Analytics, Data Strategy, Data Warehousing, Data Science, Real Time Data

      4.6
      Rating, 4.6 out of 5 stars
      ·
      279 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IBM

      Node.js & MongoDB: Developing Back-end Database Applications

      Skills you'll gain: Node.JS, MongoDB, NoSQL, Restful API, Back-End Web Development, Server Side, Application Deployment, Authentications, Cloud Applications, Database Application, API Design, Application Performance Management, Scalability, Web Applications, Middleware, Databases, Data Validation, Debugging

      4.5
      Rating, 4.5 out of 5 stars
      ·
      37 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Michigan

      Data Structures in C

      Skills you'll gain: C (Programming Language), Data Structures, Application Security, System Programming, Programming Principles, Performance Tuning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      50 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      Infosec

      JavaScript Security Refreshers

      Skills you'll gain: Authentications, Cryptography, Application Security, Web Applications, Javascript, Identity and Access Management, Node.JS, Browser Compatibility

      4.5
      Rating, 4.5 out of 5 stars
      ·
      67 reviews

      Intermediate · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…247248249…691

    In summary, here are 10 of our most popular brand management courses

    • Electric Vehicle Sensors: University of Colorado Boulder
    • Estrategias y estilos de negociación      : Tecnológico de Monterrey
    • Climate Change and Water in Mountains: A Global Concern: University of Geneva
    • Careers in Sustainability: Arizona State University
    • Intro to Operating Systems 3: Concurrency: Codio
    • ITIL V4 Introduction to Service Management Concept: EDUCBA
    • Accountability y gestión del desempeño: UBITS
    • Financial Reporting: Ledgers, Taxes, Auditing Best Practices: Coursera Instructor Network
    • Business Analytics Executive Overview: University of Illinois Urbana-Champaign
    • Node.js & MongoDB: Developing Back-end Database Applications: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok