Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Irvine
Skills you'll gain: Internal Communications, Corporate Communications, Employee Engagement, Diversity Equity and Inclusion Initiatives, Strategic Communication, Crisis Management, Drive Engagement, Business Communication, Workplace inclusivity, Organizational Change, Communication Strategies, Leadership, Culture
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Statistical Analysis, Time Series Analysis and Forecasting, Data Analysis, Model Evaluation, Data Visualization, Exploratory Data Analysis, Statistical Programming, Statistical Machine Learning, Statistical Modeling, Data Cleansing, Analytics, Regression Analysis, R Programming, Statistical Software, Forecasting, Data Preprocessing, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

University of Minnesota
Skills you'll gain: Competitive Analysis, Healthcare Industry Knowledge, Stakeholder Analysis, Medical Devices, Market Opportunities, Innovation, Clinical Assessment, Market Analysis, Report Writing, Revenue Forecasting, Financial Modeling, Cost Benefit Analysis, Business Valuation, Regulatory Affairs, Intellectual Property
Mixed · Course · 1 - 3 Months
Skills you'll gain: Generative AI, Insurance, AI Product Strategy, Responsible AI, Data Ethics, AI Enablement, Underwriting, AI Personalization, Operational Efficiency, Data-Driven Decision-Making, Claims Processing, Personalized Service, Artificial Intelligence, Automation, Risk Management, Analytics, Risk Mitigation, Prompt Engineering, Systems Integration
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Social Media Content, Social Media, Facebook, Marketing Materials, Advertising, Data Visualization, Graphic Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Dashboard, Social Media Management, Business Management, Social Media, Account Management, User Accounts, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Alfaisal University | KLD
Skills you'll gain: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Mining, Anomaly Detection, Unsupervised Learning, Data Warehousing, Supervised Learning, Data Pipelines, Data Preprocessing, Classification Algorithms, Data Modeling, Decision Tree Learning, Data Management, Machine Learning Algorithms, Data Cleansing, Model Evaluation, Exploratory Data Analysis, Statistical Analysis, Machine Learning, Big Data, Analytical Skills, Data Analysis
Build toward a degree
Intermediate · Specialization · 1 - 3 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Marketing Strategy and Techniques, Innovation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Design, Creative Design, Branding, Graphic and Visual Design, Social Media Content, Graphic Design, Brand Strategy, Marketing Collateral, Brand Management, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Marketing, Innovation, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pandas (Python Package), Data Visualization, Data Manipulation, Data Cleansing, Matplotlib, Text Mining, Exploratory Data Analysis, Data Analysis, Data Preprocessing, Python Programming
Beginner · Guided Project · Less Than 2 Hours