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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Usar fórmulas y funciones básicas en Microsoft Excel

      Skills you'll gain: Excel Formulas, Spreadsheet Software, Microsoft Excel, Microsoft 365, Data Analysis Software, Profit and Loss (P&L) Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      335 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      F

      Fundação Instituto de Administração

      Como engajar equipes e criar cultura em ambientes virtuais

      Skills you'll gain: Virtual Teams, Team Building, Teamwork, Team Management, Conflict Management, Team Leadership, Collaboration, Virtual Environment, Storytelling, Leadership, Employee Engagement, Diversity and Inclusion, Willingness To Learn, Communication, Culture

      4.9
      Rating, 4.9 out of 5 stars
      ·
      92 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Managing Human Capital in Retail

      Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Organizational Strategy, Human Resources, Employee Engagement, Human Resources Management and Planning, Workforce Management, Compensation Management, Employee Performance Management, Recruitment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      71 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Minnesota

      Nursing Informatics Training and Education

      Skills you'll gain: Nursing Administration, Health Informatics, Education and Training, Nursing Management, Clinical Leadership, Nursing, Learning Management Systems, Education Software and Technology, Electronic Medical Record, Patient Safety

      4.8
      Rating, 4.8 out of 5 stars
      ·
      98 reviews

      Intermediate · Course · 1 - 3 Months

    • A

      Alfaisal University | KLD

      مهارات البيع الاحترافية | Professional Selling Skills

      Skills you'll gain: Overcoming Objections, Sales, Negotiation, Sales Process, Product Knowledge, Rapport Building, Communication, Value Propositions, Persuasive Communication, Customer Relationship Building, Customer Service, Needs Assessment, Active Listening, Empathy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      37 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Codio

      Advanced Django: Building a Blog

      Skills you'll gain: Performance Tuning, Django (Web Framework), Authentications, PostgreSQL, Object-Relational Mapping, Model View Controller, Cloud Hosting, User Accounts, Application Security, Configuration Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      112 reviews

      Advanced · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Branding for Differential Advantage with Jagdish Sheth

      Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Market Share, Innovation, Competitive Analysis

      Beginner · Course · 1 - 4 Weeks

    • M

      Michigan State University

      Forest Carbon Credits and Initiatives

      Skills you'll gain: Project Design, Sustainability Reporting, Project Finance, Verification And Validation, Project Scoping, Environment and Resource Management, Continuous Monitoring, Feasibility Studies, Cost Benefit Analysis, Market Analysis, Estimation, Corporate Sustainability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Portfolio Diversification using Correlation Matrix

      Skills you'll gain: Portfolio Management, Financial Management, Risk Management, Investment Management, Financial Market, Financial Modeling, Investments, Correlation Analysis, Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      279 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Fraud Detection and Compliance

      Skills you'll gain: Generative AI, Law, Regulation, and Compliance, Regulatory Requirements, Compliance Management, Compliance Reporting, Governance, Business Risk Management, Governance Risk Management and Compliance, Risk Management, Financial Regulation, Anomaly Detection, Compliance Auditing, Data Governance, Artificial Intelligence, Large Language Modeling, Threat Detection, Advanced Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Colorado System

      Homeland Security and Cybersecurity Future

      Skills you'll gain: Cybersecurity, Cyber Security Strategy, Infrastructure Security, Cyber Attacks, Cyber Operations, Cyber Risk, Cyber Security Policies, Cyber Governance, Incident Response, Risk Management Framework, Technology Solutions, Legal Risk

      4.7
      Rating, 4.7 out of 5 stars
      ·
      159 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      Packt

      Data Analysis with Pandas and Python

      Skills you'll gain: Pandas (Python Package), Data Import/Export, Matplotlib, Pivot Tables And Charts, Jupyter, Data Visualization Software, Microsoft Excel, Data Analysis, Text Mining, Data Manipulation, Data Cleansing, NumPy, Data Analysis Software, Data Integration, Data Wrangling, Time Series Analysis and Forecasting, Data Transformation, Python Programming, Data Structures, Integrated Development Environments

      4.7
      Rating, 4.7 out of 5 stars
      ·
      18 reviews

      Intermediate · Specialization · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…252253254…691

    In summary, here are 10 of our most popular brand management courses

    • Usar fórmulas y funciones básicas en Microsoft Excel: Coursera Project Network
    • Como engajar equipes e criar cultura em ambientes virtuais: Fundação Instituto de Administração
    • Managing Human Capital in Retail: University of Pennsylvania
    • Nursing Informatics Training and Education: University of Minnesota
    • مهارات البيع الاحترافية | Professional Selling Skills: Alfaisal University | KLD
    • Advanced Django: Building a Blog: Codio
    • Branding for Differential Advantage with Jagdish Sheth: Kennesaw State University
    • Forest Carbon Credits and Initiatives: Michigan State University
    • Portfolio Diversification using Correlation Matrix: Coursera Project Network
    • GenAI for Fraud Detection and Compliance: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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