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    Results for "brand management"

    • Status: Free Trial
      Free Trial

      Case Western Reserve University

      Leading Positive Change through Appreciative Inquiry

      Skills you'll gain: Leadership, Organizational Change, Organizational Development, Organizational Leadership, Empowerment, Culture Transformation, Drive Engagement, Positivity, Business Transformation, Change Management, Organizational Effectiveness, Positive Behavior Support, Stakeholder Engagement, Employee Engagement, Storytelling, Interviewing Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      286 reviews

      Mixed · Course · 1 - 3 Months

    • IE Business School

      Marketing Management Essentials:The Marketing Plan Structure

      Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Market Research, Market Analysis, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial

      University of California, Davis

      Healthcare Data Quality and Governance

      Skills you'll gain: Data Governance, Data Quality, Data Validation, Data Management, Data Cleansing, Health Information Management, Metadata Management, Health Informatics, Technical Communication, Change Control

      4.6
      Rating, 4.6 out of 5 stars
      ·
      130 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial

      University of Glasgow

      Data-Driven Leadership Skills

      Skills you'll gain: Data-Driven Decision-Making, Data Literacy, Business Transformation, Strategic Leadership, Leadership, Business Leadership, Agile Methodology, Team Oriented, Analytics, Leadership Studies, Team Leadership, Organizational Leadership, Data Analysis, Organizational Structure, Business Intelligence Software, Strategic Decision-Making, Leadership and Management, Big Data, Decision Making, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial

      Automation Anywhere

      Implementing RPA with Cognitive Automation and Analytics

      Skills you'll gain: Robotic Process Automation, Business Process Automation, Process Design, Automation, Return On Investment, Role-Based Access Control (RBAC), Dashboard, Unstructured Data, User Accounts, Project Design, Feasibility Studies, Analytics, Artificial Intelligence, Development Testing, Operational Analysis, Extensible Markup Language (XML), Business Intelligence, Workflow Management, Business Analytics, System Support

      4.5
      Rating, 4.5 out of 5 stars
      ·
      624 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial

      Edureka

      Mastering Power BI for Data Analytics & Storytelling

      Skills you'll gain: Power BI, Snowflake Schema, Data Analysis Expressions (DAX), Data Modeling, Microsoft SQL Servers, AWS Identity and Access Management (IAM), Inventory Management System, Transact-SQL, Amazon Web Services, SQL, Data Visualization Software, Interactive Data Visualization, Dashboard, Data Storytelling, Database Design, Data Analysis, Data-Driven Decision-Making, Data Presentation, Data Transformation, Business Intelligence

      4.4
      Rating, 4.4 out of 5 stars
      ·
      21 reviews

      Intermediate · Specialization · 3 - 6 Months

    • EIT Digital

      Security and Privacy for Big Data - Part 1

      Skills you'll gain: Data Security, Cryptography, Information Systems Security, Security Management, Security Requirements Analysis, Data Access, Vulnerability Assessments, Big Data, Authorization (Computing), Identity and Access Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      581 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Goldman Sachs

      Fundamentals of Negotiation, with Goldman Sachs 10,000 Women

      Skills you'll gain: Negotiation, Active Listening, Rapport Building, Business Communication, Conflict Management, Relationship Building, Interpersonal Communications, Goal Setting, Communication, Cognitive flexibility, Influencing, Emotional Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      450 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial

      University of California, Irvine

      The Nature of Data and Relational Database Design

      Skills you'll gain: Decision Support Systems, Database Design, Relational Databases, Database Management, Database Management Systems, SQL, Descriptive Statistics, Data Literacy, Statistics, Business Intelligence, Microsoft Excel, Extract, Transform, Load, Data-Driven Decision-Making, Business Analytics, Data Manipulation, Data Science

      4.5
      Rating, 4.5 out of 5 stars
      ·
      101 reviews

      Beginner · Course · 1 - 4 Weeks

    • Yale University

      Introduction to Religions & Ecology

      Skills you'll gain: Environmental Science, Environment, Social Justice, Culture, Natural Resource Management, Anthropology, World History, Intercultural Competence, Ethical Standards And Conduct, Advocacy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      58 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial

      Universidad de Palermo

      Contabilidad como Herramienta Gerencial

      Skills you'll gain: Management Accounting, Cost Management, Cost Accounting, Accounting, Budgeting, Cash Flows, Financial Statement Analysis, Financial Statements, Financial Reporting, Financial Analysis, Income Statement, Balance Sheet, Business Metrics, Business Planning, Organizational Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      209 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial

      MedCerts

      Pharmacy Technician Intermediate

      Skills you'll gain: Sterilization, Medication Dispensation, Medication Therapy Management, Medical Privacy, Pharmacology, Pharmacy, Drug Interaction, Medication Administration, Medical Prescription, Pharmaceuticals, Pharmacist Assistance, Basic Life Support (BLS) Certification, Patient Education And Counseling, Intravenous Therapy, Healthcare Ethics, Health Care Procedure and Regulation, Interpersonal Communications, Patient Assistance, Contraindication, Patient Safety

      4.9
      Rating, 4.9 out of 5 stars
      ·
      49 reviews

      Intermediate · Specialization · 1 - 3 Months

    Searches related to brand management

    brand management: aligning business, brand and behaviour
    brand management: strategies for a strong brand
    luxury brand management
    strategic brand management
    hospitality luxury brand management
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    introduction to strategic brand management
    1…260261262…697

    In summary, here are 10 of our most popular brand management courses

    • Leading Positive Change through Appreciative Inquiry: Case Western Reserve University
    • Marketing Management Essentials:The Marketing Plan Structure: IE Business School
    • Healthcare Data Quality and Governance: University of California, Davis
    • Data-Driven Leadership Skills: University of Glasgow
    • Implementing RPA with Cognitive Automation and Analytics: Automation Anywhere
    • Mastering Power BI for Data Analytics & Storytelling: Edureka
    • Security and Privacy for Big Data - Part 1: EIT Digital
    • Fundamentals of Negotiation, with Goldman Sachs 10,000 Women: Goldman Sachs
    • The Nature of Data and Relational Database Design: University of California, Irvine
    • Introduction to Religions & Ecology: Yale University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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