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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    Practical AI and prompting for sales professionals

    Skills you'll gain: Prompt Engineering, Generative AI, AI Personalization, Sales Training, AI Enablement, Sales Process, Artificial Intelligence, AI Product Strategy, LLM Application, Ideation, Automation, Digital Transformation, Innovation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Judgmental Business Forecasting in Excel

    Skills you'll gain: Forecasting, Time Series Analysis and Forecasting, Case Studies, Business Metrics, Business Economics, Microsoft Excel, Decision Making, Data Analysis, Data Visualization, Probability & Statistics

    4.5
    Rating, 4.5 out of 5 stars
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    62 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding Data: Navigating Statistics, Science, and AI

    Skills you'll gain: Histogram, Generative AI, Model Evaluation, Data Literacy, Data Visualization, Data Presentation, Statistical Hypothesis Testing, Scientific Methods, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Data Ethics, Experimentation, Data Science, Data-Driven Decision-Making, Research Design, Statistical Visualization, AI Enablement, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
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    48 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique

    Digital business - Act on the digital world

    Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, E-Commerce, Business Management, Innovation, Business, Customer Acquisition Management, Data Management, Marketing Strategies, Data-Driven Decision-Making, Scalability, Customer experience strategy (CX), Presentations

    4.6
    Rating, 4.6 out of 5 stars
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    28 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Using Porter’s Five Forces Model for Competitive Analysis

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Analysis, Case Studies, Corporate Strategy, Market Dynamics, Market Opportunities, Strategic Planning, New Business Development, Supplier Management, Company, Product, and Service Knowledge, Consumer Behaviour, Entrepreneurship, Leadership

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Analyze Apple's Stock and Financials with Bloomberg Terminal

    Skills you'll gain: Market Data, Financial Statement Analysis, Financial Data, Equities, Financial Analysis, Data Analysis, Accounting and Finance Software, Financial Modeling, Technical Analysis, Business Analysis, Real Time Data

    4.2
    Rating, 4.2 out of 5 stars
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    41 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Interviewing for DS/AI Roles

    Skills you'll gain: Goal Setting, Interviewing Skills, Professional Networking, Artificial Intelligence and Machine Learning (AI/ML), Negotiation, Workforce Planning, Professional Development, LinkedIn, Artificial Intelligence, Machine Learning, Talent Sourcing, Compensation and Benefits, Data Science, Data Analysis, Recruitment, Data Architecture, Presentations, Technical Consulting, Big Data, Job Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    20 reviews

    Beginner · Specialization · 1 - 3 Months

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    E

    EDUCBA

    IPO Process and Market Valuation Strategies

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Income Statement, Business Valuation, Investment Banking, Balance Sheet, Capital Markets, Fundraising, Equities, Underwriting, Financial Modeling, Securities (Finance), Entrepreneurial Finance, Financial Forecasting, Go To Market Strategy, Financial Market, Corporate Finance, Market Dynamics, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
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    26 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    E

    EDUCBA

    AWS Database Specialty Certification

    Skills you'll gain: Amazon Web Services, Database Administration, Database Design, Amazon CloudWatch, Amazon DynamoDB, Amazon Redshift, Data Migration, Database Architecture and Administration, Database Management, Database Management Systems, Disaster Recovery, Databases, Relational Databases, AWS Identity and Access Management (IAM), NoSQL, AWS CloudFormation, Cloud Security, Key Management, Encryption, Amazon S3

    5
    Rating, 5 out of 5 stars
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    37 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    I

    Interactive Brokers

    ESG Investing: Industry Impacts & Transformations

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Financial Market, Sustainability Standards, Market Trend, Market Analysis, Corporate Sustainability, Governance, Investment Management, Sustainable Business, Environmental Issue, Transportation Operations, Oil and Gas, Portfolio Management, Credit Risk, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
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    25 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Configurer et modifier le paiement dans Facebook Ad Manager

    Skills you'll gain: Target Audience, Facebook, Pay Per Click Advertising, Online Advertising, Advertising Campaigns, Performance marketing, Digital Advertising, Advertising, Marketing, Payment Processing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Начинаем работать с Hootsuite

    Skills you'll gain: Social Media Management, Workflow Management, Social Media Content, Social Media, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Practical AI and prompting for sales professionals: AI Business School
  • Judgmental Business Forecasting in Excel: Macquarie University
  • Understanding Data: Navigating Statistics, Science, and AI: University of Michigan
  • Digital business - Act on the digital world: École Polytechnique
  • Using Porter’s Five Forces Model for Competitive Analysis : Coursera
  • Analyze Apple's Stock and Financials with Bloomberg Terminal: Coursera
  • Interviewing for DS/AI Roles: University of California, Irvine
  • IPO Process and Market Valuation Strategies: EDUCBA
  • AWS Database Specialty Certification: EDUCBA
  • ESG Investing: Industry Impacts & Transformations: Interactive Brokers

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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