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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • M

      Microsoft

      Introduction to GitHub Copilot

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, Generative AI, Computer Programming, Application Development, Development Environment, Microsoft Visual Studio, Computer Programming Tools, Python Programming

      4.5
      Rating, 4.5 out of 5 stars
      ·
      135 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Codio

      Intro to Operating Systems 3: Concurrency

      Skills you'll gain: OS Process Management, Operating Systems, System Programming, Performance Tuning, Computer Systems, Data Structures, Debugging

      4.4
      Rating, 4.4 out of 5 stars
      ·
      31 reviews

      Advanced · Course · 1 - 4 Weeks

    • D

      Duke University

      Linux and Bash for Data Engineering

      Skills you'll gain: Bash (Scripting Language), Linux Commands, Shell Script, Linux, Linux Administration, Unix Shell, File Management, Unix, Unix Commands, File Systems, Scripting, Command-Line Interface, Scripting Languages, Remote Access Systems, Data Manipulation, Data Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      128 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      J

      Johns Hopkins University

      Advanced Business Analytics: Excel Optimization & Simulation

      Skills you'll gain: Operations Research, Resource Allocation, Simulation and Simulation Software, Microsoft Excel, Business Analytics, Data-Driven Decision-Making, Business Risk Management, Transportation Operations, Risk Analysis, Process Optimization, Statistical Methods, Business Modeling, Logistics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      19 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Global Strategy II: Doing Business in The Global Economy

      Skills you'll gain: Business Strategy, International Relations, Strategic Decision-Making, Competitive Analysis, Growth Strategies, Mergers & Acquisitions, Cost Reduction, Market Opportunities, Risk Analysis, Analysis

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      143 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Usar fórmulas y funciones básicas en Microsoft Excel

      Skills you'll gain: Excel Formulas, Spreadsheet Software, Microsoft Excel, Microsoft 365, Data Analysis Software, Profit and Loss (P&L) Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      332 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • P

      Politecnico di Milano

      Modelling and measuring the Energy Transition

      Skills you'll gain: Product Lifecycle Management, Sustainability Reporting, Energy and Utilities, Environmental Science, Mathematical Modeling, Systems Thinking, Operational Analysis, Analysis, Microsoft Excel, Environment, Business Modeling, Accounting, Data Literacy, Open Source Technology

      4.1
      Rating, 4.1 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Sungkyunkwan University

      Energy Harvesting

      Skills you'll gain: Energy and Utilities, Engineering, Mechanical Engineering, Electrical Power, Thermal Management, Physics, Power Electronics, Electrical Systems, Electrical Engineering, Electronics, Chemical and Biomedical Engineering, Innovation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      41 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of London

      International Business Capstone

      Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Financial Analysis, Business Strategy, International Finance, Business Management, Target Market, Market Research, Global Marketing, Operating Cost, Consumer Behaviour, Cost Accounting, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      109 reviews

      Mixed · Course · 1 - 3 Months

    • P

      Packt

      Alteryx for Beginners

      Skills you'll gain: Alteryx, Spatial Data Analysis, Spatial Analysis, Data Transformation, Data Cleansing, Data Import/Export, Data Presentation, Data Manipulation, Geographic Information Systems, Data Wrangling, Data Visualization Software, Data Mapping, Data Analysis, Data Integration, Text Mining, File Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Women in environmental biology

      Skills you'll gain: Environment, Environmental Science, Social Justice, Environmental Issue, Biology, Natural Resource Management, Public Health and Disease Prevention, Social Studies, Diversity Awareness, Science and Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      135 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado System

      Proactive Computer Security

      Skills you'll gain: Open Web Application Security Project (OWASP), Penetration Testing, Security Testing, Security Strategy, Vulnerability Assessments, Cyber Security Assessment, Security Management, Vulnerability Scanning, Cyber Threat Intelligence, Information Systems Security, Threat Detection, Test Tools

      4.6
      Rating, 4.6 out of 5 stars
      ·
      259 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…268269270…684

    In summary, here are 10 of our most popular brand management courses

    • Introduction to GitHub Copilot: Microsoft
    • Intro to Operating Systems 3: Concurrency: Codio
    • Linux and Bash for Data Engineering: Duke University
    • Advanced Business Analytics: Excel Optimization & Simulation: Johns Hopkins University
    • Global Strategy II: Doing Business in The Global Economy: University of Illinois Urbana-Champaign
    • Usar fórmulas y funciones básicas en Microsoft Excel: Coursera Project Network
    • Modelling and measuring the Energy Transition: Politecnico di Milano
    • Energy Harvesting: Sungkyunkwan University
    • International Business Capstone: University of London
    • Alteryx for Beginners: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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