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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • E

      ESSEC Business School

      Diversité et inclusion sur le lieu de travail

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Awareness, Diversity and Inclusion, Cultural Diversity, Human Resource Policies, Innovation, Cultural Sensitivity, Organizational Change, Leadership Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de Chile

      Seguimiento de casos y contactos COVID-19

      Skills you'll gain: Patient Education And Counseling, Infection Control, Public Health, Public Health and Disease Prevention, Community Health, Epidemiology, Case Management, Healthcare Ethics, Infectious Diseases, Interpersonal Communications, Interviewing Skills, Medical Privacy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      701 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Hardening, Polymers, Properties

      Skills you'll gain: Process Engineering, Thermal Management, Chemical Engineering, Manufacturing Processes, Structural Analysis, Chemistry, Physical Science, Physics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      86 reviews

      Intermediate · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Introduction to the Tidyverse

      Skills you'll gain: Tidyverse (R Package), Data Wrangling, Data Cleansing, Data Transformation, Data Manipulation, R Programming, Data Science, Exploratory Data Analysis, Data Analysis, Ggplot2, File Management, Data Import/Export

      4.4
      Rating, 4.4 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 3 Months

    • R

      Rice University

      Best Practices in Planning DE&I Interventions

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Programs, Diversity Training, Human Resource Strategy, Employee Retention, Human Resources, Recruitment Strategies, Workforce Development, Organizational Effectiveness, Plan Execution, Talent Acquisition, Communication Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      57 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Houston

      Powerful Tools for Teaching and Learning: Web 2.0 Tools

      Skills you'll gain: Collaborative Software, Education Software and Technology, Learning Management Systems, Creative Design, Technology Strategies, Web Applications, Content Management, Digital Communications

      4.5
      Rating, 4.5 out of 5 stars
      ·
      185 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      User Interface Design: Principles, Prototyping, Practices

      Skills you'll gain: Prototyping, User Interface (UI) Design, Usability, User Research, Interactive Design, UI Components, User Centered Design, Mockups, Graphic and Visual Design Software, Design Thinking, Design Elements And Principles, Typography, Web Content Accessibility Guidelines

      4.8
      Rating, 4.8 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Architecting with Google Kubernetes Engine en Portuguese

      Skills you'll gain: Cloud Infrastructure, Kubernetes, Cloud Applications, Infrastructure As A Service (IaaS), Containerization, Google Cloud Platform, Cloud Services, CI/CD, Cloud-Native Computing, Cloud Computing, Identity and Access Management, Network Infrastructure, Cloud Storage, Cloud Computing Architecture, Scalability, Application Deployment, Continuous Integration, Virtual Machines, Data Storage, Cloud Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      768 reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Aptly

      TikTok for Business

      Skills you'll gain: TikTok, Social Media Content, Social Media Marketing, Social Media Strategy, Content Creation, Marketing, Brand Awareness, Marketing Strategy and Techniques, Content Strategy, Customer Engagement, Video Editing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      INSEAD

      Introduction to Blockchain for Global Commerce

      Skills you'll gain: Blockchain, Digital Assets, FinTech, Emerging Technologies, E-Commerce, Cryptography, Business Transformation, Distributed Computing, Payment Systems, Financial Services, Network Security, Data Integrity, Automation, Computer Security, Transaction Processing, Scalability, Contract Management, Governance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Vulnerability Scanning with Nmap: Network Scanning

      Skills you'll gain: Vulnerability Scanning, Vulnerability Assessments, Penetration Testing, Cyber Security Assessment, Vulnerability Management, Security Testing, Network Security, Threat Detection, Operating Systems, Technical Services

      4.6
      Rating, 4.6 out of 5 stars
      ·
      61 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Maryland, College Park

      PMP Exam Prep: Managing People with Power Skills

      Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Resource Planning, Conflict Management, Team Motivation, Project Management, Leadership, Agile Project Management, People Management, Team Leadership, Negotiation, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…270271272…684

    In summary, here are 10 of our most popular brand management courses

    • Diversité et inclusion sur le lieu de travail : ESSEC Business School
    • Seguimiento de casos y contactos COVID-19: Universidad de Chile
    • Hardening, Polymers, Properties: Arizona State University
    • Introduction to the Tidyverse: Johns Hopkins University
    • Best Practices in Planning DE&I Interventions: Rice University
    • Powerful Tools for Teaching and Learning: Web 2.0 Tools: University of Houston
    • User Interface Design: Principles, Prototyping, Practices: Coursera Instructor Network
    • Architecting with Google Kubernetes Engine en Portuguese: Google Cloud
    • TikTok for Business: Aptly
    • Introduction to Blockchain for Global Commerce: INSEAD

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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