• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    A

    Alibaba Cloud Academy

    Big Data Analysis Deep Dive

    Skills you'll gain: Dashboard, Big Data, Data Processing, Data Visualization Software, Apache Hive, Apache Spark, Apache Hadoop, Pandas (Python Package), Data Manipulation, SQL, Extract, Transform, Load, Data Pipelines, PySpark, Business Intelligence, Data Integration, Database Management, Cloud Storage

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Selecting the Right Customer & Channel

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Deep Learning for Healthcare

    Skills you'll gain: Deep Learning, Convolutional Neural Networks, Health Informatics, Autoencoders, Recurrent Neural Networks (RNNs), Image Analysis, Embeddings, Health Information Management, Machine Learning, Applied Machine Learning, Health Care, Model Deployment, Generative Adversarial Networks (GANs), Artificial Neural Networks, Healthcare Project Management, Supervised Learning, Model Evaluation, Machine Learning Methods, Graph Theory, Big Data

    3.3
    Rating, 3.3 out of 5 stars
    ·
    49 reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Goldman Sachs 10,000 Women के साथ, ग्राहकों और प्रतिस्पर्धा के मूल सिद्धांत

    Skills you'll gain: Business Marketing, Competitive Analysis, Value Propositions, Business Strategies, Go To Market Strategy, Market Opportunities, Market Research, Target Market, Customer Insights, Consumer Behaviour, Customer experience strategy (CX)

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Using Porter’s Five Forces Model for Competitive Analysis

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Analysis, Case Studies, Corporate Strategy, Market Dynamics, Market Opportunities, Strategic Planning, New Business Development, Supplier Management, Company, Product, and Service Knowledge, Consumer Behaviour, Entrepreneurship, Leadership

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Piling Construction and practices

    Skills you'll gain: Construction, Construction Engineering, Product Testing, Structural Engineering, Laboratory Testing, Building Codes, Construction Inspection, Construction Management, Process Validation, Civil Engineering, Structural Analysis, Engineering Analysis, Engineering Design Process, Engineering Calculations, Simulation and Simulation Software, Safety Standards, Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Advanced · Specialization · 3 - 6 Months

  • U

    Universidad Nacional Autónoma de México

    Evaluación auténtica

    Skills you'll gain: Program Evaluation, Student-Centred Learning, Curriculum Planning, Pedagogy, Education and Training, Data Collection, Community Development, Case Studies, Research Methodologies, Learning Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Glasgow

    6G Vision: ML, Intelligent Surfaces & Optical Networks

    Skills you'll gain: Wireless Networks, Emerging Technologies, Digital Communications, Communication Systems, Internet Of Things, Software-Defined Networking, Network Planning And Design, Distributed Computing, Artificial Intelligence and Machine Learning (AI/ML), Electrical Engineering, Electronics Engineering, Zero Trust Network Access, Information Technology, Machine Learning, Trustworthiness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Build Decision Trees, SVMs, and Artificial Neural Networks

    Skills you'll gain: Convolutional Neural Networks, Random Forest Algorithm, Recurrent Neural Networks (RNNs), Decision Tree Learning, Deep Learning, Applied Machine Learning, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Algorithms, Predictive Modeling, Supervised Learning, Computer Vision, Classification Algorithms, Natural Language Processing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Data Collection and Root Cause Analysis

    Skills you'll gain: Root Cause Analysis, Correlation Analysis, Regression Analysis, Data Collection, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Analysis, Process Analysis, Six Sigma Methodology, Lean Six Sigma, Data Analysis, Process Improvement, Statistical Inference, Pareto Chart

    4.2
    Rating, 4.2 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Econometrics - Theory and Practice

    Skills you'll gain: Econometrics, Regression Analysis, Probability & Statistics, Statistical Modeling, Statistical Analysis, Correlation Analysis, Time Series Analysis and Forecasting, Economics, Statistical Inference, Probability Distribution, Logistic Regression, Model Evaluation

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Mercadeo analítico

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Analytical Skills, Analytics, Strategic Marketing, Brand Management, Data-Driven Decision-Making, Customer Insights, Regression Analysis, Return On Investment, Statistical Analysis, A/B Testing

    Beginner · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research and analysis for tech industries
market research essentials for marketing management
market research methods and data analysis certificate
market research & business intelligence mastery
market research: analyze, apply & evaluate
market research: analyze, forecast & apply
1…272273274…348

In summary, here are 10 of our most popular market research courses

  • Big Data Analysis Deep Dive: Alibaba Cloud Academy
  • Selecting the Right Customer & Channel : University of Maryland, College Park
  • Deep Learning for Healthcare: University of Illinois Urbana-Champaign
  • Goldman Sachs 10,000 Women के साथ, ग्राहकों और प्रतिस्पर्धा के मूल सिद्धांत: Goldman Sachs
  • Using Porter’s Five Forces Model for Competitive Analysis : Coursera
  • Piling Construction and practices: L&T EduTech
  • Evaluación auténtica: Universidad Nacional Autónoma de México
  • 6G Vision: ML, Intelligent Surfaces & Optical Networks: University of Glasgow
  • Build Decision Trees, SVMs, and Artificial Neural Networks: CertNexus
  • Data Collection and Root Cause Analysis: SkillUp

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok