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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • D

      Dartmouth College

      Population, Food, and Soil

      Skills you'll gain: Demography, Environment, Environment and Resource Management, Environmental Science, Land Management, Environmental Issue, Nutrition and Diet, Nutrition Education, Natural Resource Management, Social Studies, Water Resources, Human Development, Physical Science, Biology, Cultural Diversity, Trend Analysis, Economic Development, Estimation, Ethical Standards And Conduct

      4.8
      Rating, 4.8 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      D

      Deep Teaching Solutions

      A tanulás tanulása: Hatékony mentális eszközök, melyek segítenek megbirkózni a nehéz tantárgyakkal (Learning How to Learn)

      Skills you'll gain: Lifelong Learning, Learning Strategies, Willingness To Learn, Time Management, Human Learning, Productivity, Mental Concentration, Creativity, Growth Mindedness, Persistence, Curiosity, Overcoming Obstacles, Cognitive flexibility, Personal Development, Stress Management, Dealing With Ambiguity

      4.9
      Rating, 4.9 out of 5 stars
      ·
      389 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Illinois Tech

      Business Economics and Game Theory for Decision Making

      Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Price Negotiation, Supply And Demand, Economics, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      35 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Google Cloud Fundamentals: Core Infrastructure em Português Brasileiro

      Skills you'll gain: Cloud Infrastructure, Cloud Applications, Infrastructure As A Service (IaaS), Kubernetes, Google Cloud Platform, Cloud Services, Cloud Computing, Identity and Access Management, Network Infrastructure, Cloud Storage, Containerization, Virtual Machines, Application Deployment, Serverless Computing, Platform As A Service (PaaS), Data Storage Technologies, Load Balancing, Scalability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      758 reviews

      Beginner · Course · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      Effective Communication for Today’s Leader

      Skills you'll gain: Interpersonal Communications, Social Skills, Communication, Assertiveness, Business Communication, Constructive Feedback, Empathy, Active Listening, Verbal Communication Skills, Employee Performance Management, Leadership, Leadership Development

      4.4
      Rating, 4.4 out of 5 stars
      ·
      82 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      P

      Peking University

      Oncology Nursing(肿瘤护理)

      Skills you'll gain: Patient Evaluation, Nursing Process, Nursing Care, Nursing, Oncology, Clinical Nursing, Patient Education And Counseling, Public Health and Disease Prevention, Surgery, Pathology, Patient Treatment, Epidemiology, Radiology, Pharmacotherapy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IE Business School

      Estrategia de precios

      Skills you'll gain: Revenue Management, Strategic Marketing, Marketing Psychology, Market Dynamics, Consumer Behaviour, Customer Analysis, Market Research, Customer Insights, Competitive Analysis, Data-Driven Decision-Making, Market Data

      4.7
      Rating, 4.7 out of 5 stars
      ·
      368 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Product Cost and Investment Cash Flow Analysis

      Skills you'll gain: Cost Estimation, Cost Management, Financial Modeling, Investment Management, Risk Management, Finance, Spreadsheet Software, Financial Planning, Financial Analysis, Cost Accounting, Business Mathematics, Return On Investment, Cash Flows, Product Management

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      79 reviews

      Beginner · Course · 1 - 3 Months

    • E

      EDUCBA

      Embedded Systems using C

      Skills you'll gain: C (Programming Language), Embedded Systems, Embedded Software, Debugging, System Programming, Microarchitecture, Computer Architecture, Data Structures, Computer Hardware, Peripheral Devices

      3.8
      Rating, 3.8 out of 5 stars
      ·
      65 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Effectuation: Lessons From Expert Entrepreneurs

      Skills you'll gain: Ideation, Resource Management, Entrepreneurship, Dealing With Ambiguity, Creative Problem-Solving, Growth Mindedness, Innovation, Problem Solving, Strategic Thinking, Adaptability, Risk Management, Relationship Building, Collaboration

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Navigating Compliance in the Food and Beverage Industry

      Skills you'll gain: Compliance Training, Food Safety and Sanitation, Law, Regulation, and Compliance, Regulation and Legal Compliance, Food Services, Food and Beverage, Legal Risk, Cleanliness, Hospitality and Food Services, Restaurant Management, Restaurant Operation, Training Programs, Compliance Management, Food Quality Assurance And Control, Regulatory Compliance, Employee Training, Safety Assurance, Occupational Safety And Health, Health And Safety Standards, Sanitation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      14 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      Illinois Tech

      Innovation and International Strategy

      Skills you'll gain: Product Lifecycle Management, Innovation, Global Marketing, Business Strategy, New Product Development, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Growth Strategies, Value Propositions, Risk Analysis

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      37 reviews

      Intermediate · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
    Marketing Analytics
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    Change Management
    Business English
    1…274275276…684

    In summary, here are 10 of our most popular brand management courses

    • Population, Food, and Soil: Dartmouth College
    • A tanulás tanulása: Hatékony mentális eszközök, melyek segítenek megbirkózni a nehéz tantárgyakkal (Learning How to Learn): Deep Teaching Solutions
    • Business Economics and Game Theory for Decision Making: Illinois Tech
    • Google Cloud Fundamentals: Core Infrastructure em Português Brasileiro: Google Cloud
    • Effective Communication for Today’s Leader: Tecnológico de Monterrey
    • Oncology Nursing(肿瘤护理): Peking University
    • Estrategia de precios: IE Business School
    • Product Cost and Investment Cash Flow Analysis : University of Colorado Boulder
    • Embedded Systems using C: EDUCBA
    • Effectuation: Lessons From Expert Entrepreneurs: University of Virginia

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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