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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • E

      ESSEC Business School

      L'investissement à impact : lever ou investir des fonds

      Skills you'll gain: Due Diligence, Investments, Investment Management, Entrepreneurship, Market Opportunities, Fundraising, Stakeholder Engagement, Relationship Building, Contract Negotiation, Financial Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      108 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      ISC2

      Risk Management and Risk Assessment in a Healthcare Setting

      Skills you'll gain: Continuous Monitoring, Medical Privacy, Risk Management, Risk Management Framework, Health Care Procedure and Regulation, Information Privacy, Risk Analysis, Patient Safety, ISO/IEC 27001, Healthcare Industry Knowledge, Personally Identifiable Information, Security Controls, Information Assurance, Data Security, Threat Modeling, NIST 800-53

      Beginner · Course · 1 - 3 Months

    • A

      Akamai Technologies, Inc.

      Introduction to IT Security

      Skills you'll gain: Endpoint Security, Incident Response, Network Security, Vulnerability Scanning, Security Management, Penetration Testing, Cybersecurity, Authentications, Vulnerability Assessments, Encryption, Firewall, Identity and Access Management, Hardening, Threat Detection, Disaster Recovery, Public Key Infrastructure, Mobile Security, Risk Management Framework, Wireless Networks

      4.9
      Rating, 4.9 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      I

      Icahn School of Medicine at Mount Sinai

      Responsible Medication Prescribing for Older Adults

      Skills you'll gain: Drug Interaction, Medication Therapy Management, Contraindication, Pharmacotherapy, Medical Prescription, Geriatrics, Clinical Pharmacy, Pharmacology, Hospital Medicine, Medication Administration, Patient Discharges, Care Management, Care Coordination, Patient Safety, Pharmacy, Patient Evaluation, Patient Education And Counseling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29 reviews

      Advanced · Course · 1 - 3 Months

    • U

      Universidad de los Andes

      Los portafolios y las inversiones en el mercado de capitales

      Skills you'll gain: Portfolio Management, Investments, Financial Market, Capital Markets, Equities, Risk Analysis, Financial Modeling, Asset Management, Return On Investment, Financial Analysis, Risk Management, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      78 reviews

      Intermediate · Course · 1 - 4 Weeks

    • R

      Rice University

      Biases and Portfolio Selection

      Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Financial Market, Asset Management, Consumer Behaviour, Market Dynamics, Market Trend, Capital Markets, Decision Making, Finance, Market Analysis, Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      278 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Marketing Analytics: Data Predictions and Dashboards

      Skills you'll gain: Marketing Analytics, Dashboard, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills

      3.7
      Rating, 3.7 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad Nacional Autónoma de México

      Biología bucal

      Skills you'll gain: Oral Health, Dentistry, Oral Hygiene, Pathology, Biochemistry, Precision Medicine, Biology, Molecular, Cellular, and Microbiology, Microbiology, Preventative Care

      4.9
      Rating, 4.9 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Supply Chain Optimization

      Skills you'll gain: Supply Chain Planning, Supply Chain Management, Inventory Management System, Process Optimization, Operations Management, Demand Planning, Resource Allocation, Capacity Management, Microsoft Excel, Cost Reduction, Simulation and Simulation Software, Mathematical Modeling, Probability Distribution

      4.4
      Rating, 4.4 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Créer un site Web gratuit avec WordPress

      Skills you'll gain: WordPress, Content Management Systems, Web Design and Development, Blogs, Content Management, Photo Editing, Business Marketing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      92 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Colorado Boulder

      Python Packages for Data Science

      Skills you'll gain: Matplotlib, Seaborn, Plot (Graphics), Pandas (Python Package), NumPy, Data Visualization Software, Data Visualization, Data Manipulation, Data Science, Histogram, Data Import/Export, Package and Software Management, Python Programming

      4.5
      Rating, 4.5 out of 5 stars
      ·
      71 reviews

      Intermediate · Course · 1 - 4 Weeks

    • S

      Stanford University

      Supporting Families and Caregivers

      Skills you'll gain: Hospice, Caregiving, Patient Education and Support, Nursing and Patient Care, Working With Children, Family Therapy, Psychosocial Assessments, Patient Evaluation, Child Development, Social and Human Services, Social Work, Psychological Evaluations, Interpersonal Communications, Stress Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      42 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…275276277…684

    In summary, here are 10 of our most popular brand management courses

    • L'investissement à impact : lever ou investir des fonds: ESSEC Business School
    • Risk Management and Risk Assessment in a Healthcare Setting: ISC2
    • Introduction to IT Security: Akamai Technologies, Inc.
    • Responsible Medication Prescribing for Older Adults: Icahn School of Medicine at Mount Sinai
    • Los portafolios y las inversiones en el mercado de capitales: Universidad de los Andes
    • Biases and Portfolio Selection: Rice University
    • Marketing Analytics: Data Predictions and Dashboards: Coursera Instructor Network
    • Biología bucal: Universidad Nacional Autónoma de México
    • Supply Chain Optimization: University of California, Irvine
    • Créer un site Web gratuit avec WordPress: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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